Social content planner and editor

Hey Blake,

Kindly address some of my queries regarding the project so that I can deliver something exactly what you are looking for:

- Do you have specific goals for your content (e.g. more online orders, foot traffic, social follows), or should I define KPIs based on viral trend performance?

- What platforms are you focusing on for distribution — TikTok, Instagram Reels, YouTube Shorts, or a combination?

- Are there specific competitors or food creators whose content style or engagement you admire and want to benchmark?

- Would you like the content plan to follow a weekly/monthly calendar format with trends, hook ideas, and calls-to-action scheduled ahead of time?

- Do you currently have brand voice/tone guidelines or would I be developing a content persona based on your target audience?

- Will you be providing raw footage of your restaurant, food prep, customer testimonials, etc.? Or should I also suggest content formats and footage types you should shoot?

- What’s your preferred video length for each platform (e.g., under 30s for Reels, under 15s for TikTok)?

- Do you already have a logo, watermark, or color scheme you’d like incorporated for branding consistency?

- Would you like dynamic text overlays (e.g., ingredients, promos, delivery CTA), or do you prefer a clean visual style?

- Would you like me to present content in batches (e.g., 5 edits per week) for review, or deliver daily for faster trend alignment?

- Would you like me to write engaging captions and hashtags based on each video’s hook and goal?

Thank You!