Short-Form Content + Paid Social Freelancer

I run an established dog training, daycare and boarding business with an existing Instagram audience of 10k+.

My main growth priority is now DOG TRAINING and selling online dog-training programmes internationally, particularly to UK and US dog owners.

My first online programme is a £99 Loose Lead Training programme, with Recall and other training programmes to follow.

I have a marketing background, plenty of ideas and a constant supply of authentic video footage. What I need is somebody excellent at execution.

I regularly film using a DJI Osmo and have footage from:

Face-to-face dog training sessions
Real owners and dogs dealing with training problems
Loose-lead walking and other training situations
Dog daycare and boarding
Walks and everyday dog behaviour
Funny and unexpected dog moments
Training demonstrations
Direct-to-camera advice
The daycare and boarding dogs give us lots of natural content, but the commercial focus is dog training.

I want somebody who can find the story or training angle within the footage.

My objectives are to:

Attract more of the right dog-owner followers
Grow Instagram
Increase relevant Instagram subscribers
Establish and grow TikTok
Establish and grow YouTube Shorts
Turn viewers into dog-training leads
Sell my £99 Loose Lead Training programme
Build a repeatable system that can later be used for Recall and other programmes
I need someone who can:

Review raw DJI Osmo footage and identify the strongest moments
Edit Instagram Reels, TikToks and YouTube Shorts
Create strong hooks, captions and on-screen text
Turn entertaining dog footage into relevant dog-training content
Repurpose content across platforms
Schedule/publish content
Analyse which content is attracting the right audience
Recommend what I should film next
Challenge my ideas when necessary
Create different versions of successful content for testing
Turn appropriate content into paid-ad creatives
Ideally help set up and manage Meta advertising for my online courses
Understand leads, purchases, cost per acquisition and conversion — not just likes and views
I particularly want somebody confident enough to say:

“This will probably get views, but it isn’t going to attract training customers.”

or:

“This is a strong piece of footage — let’s test three different hooks.”

Experience with Meta Ads Manager is strongly preferred. I want someone who understands conversion campaigns and digital-product sales rather than simply boosting posts.

TikTok advertising experience is useful but not essential initially.

The first month will be a £250 paid trial.

If it works well, I expect the budget to move to approximately £400/month from month two, with scope to increase further as the online training side grows.

The role is fully remote and applicants can be based anywhere. My audience includes both the UK and USA, so excellent written English is important.

Please begin your application with:

DOG TRAINING

Then answer:

Show me 3 short-form videos you personally created or edited and explain what you did.
Have you created content or ads that generated leads or sales? Give an example.
Have you personally managed campaigns in Meta Ads Manager?
Have you marketed an online course, coaching programme or digital product?
How would you work out whether my current 10k+ Instagram audience is the right audience for my training products?
A funny dog video gets 100,000 views but no leads. Another gets 8,000 views and sells five £99 programmes. What would you learn from that?
How would you turn 30 minutes of raw dog-training footage into several pieces of content?
Give me three content/ad angles you would test for a £99 Loose Lead Training programme.
What would you realistically deliver during a £250 first-month trial?
What would you realistically deliver for around £400/month afterwards?
What tools do you use for editing, scheduling and reporting?
How would you prefer me to send large DJI Osmo files?
What country/time zone are you in?
How many other clients are you currently managing?
If you thought one of my ideas was unlikely to generate the right followers, leads or sales, how would you handle that with me?
Shortlisted candidates will be offered a small paid practical test using genuine raw dog-training footage.