SEO, Social Media Review and Strategy Advice
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Post a project like this1843
£40(approx. $50)
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- Proposals: 8
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- #2331509
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Semrush Certified Inbound Sales, Google Partner, Digital Marketing, Social Media Expert & [ UI / UX ] Consultant - Designer
Oujda
IT Consultant |Virtual Assistant| graphics| | Website design | social media management .
Nairobi
Professional Graphic designer, photo editor, clipping path, images background removes, Photo cleanup/ touch up, Image Manipulation
Medina
360858411986197443620989662118187227525124180192613860
Description
Experience Level: Entry
I run a boutique legal firm that is focused on representing those charged with driving offences throughout England. My aim is to increase enquiry rates from individuals that are at risk of losing their driving licences through prosecution for motor offences and / or that need legal defence in court. It should be noted that most motor offences are dealt with without the need for anyone to attend court, by way of fixed penalty, for example. In such cases the motorist is often only at risk of an endorsement on his / her licence with a few penalty points and a small fine but is not at any real risk of disqualification from driving. It is only when there is an accumulation of penalty points or for some other reason that the motorist is at risk of the imposition of a driving disqualification. In such cases it may then be worth engaging a specialist motor offence lawyer (to try to avoid the disqualificaiton). Often I am engaged by those at risk of loss of job as they need their licences for their jobs.
Thus, I do not want to be inundated with enquiries for relatively minor matters where there is no real risk of loss of licence as such enquirers only seek (free) information on the phone rather than (paid for) assistance and advice on the completion of forms and possible representation in court. The difficulty is that one or sometimes several speeding offences, for example, can be dealt with by way of fixed penalty only. On other occasions, depending on the motorists driving record, he/she may be at risk of a disqualification for a single speeding or other motoring offence. The problem would be solved if it were possible to attract enquiries from those at real risk of loss of licence through disqualification and not those who are likely to be dealt with by way of fixed penalty, for example, as allthough the latter would still want to ring for free advice they would not want to pay for advice and / or representation.
I have three social media accounts (LinkedIn, Facebook, Twitter), a Google My Business profile and the company website (WordPress). The website generates the vast majority of our enquiries. Analytics are not set up to track if those enquiries originated on one of the social media sites but empirical evidence suggests that it is the Google My Business profile and the website that are the main source of current enquiries.
Before engaging freelancers to do the work, I wish to engage someone to write a document specifying
what work needs to be done, (SEO, SMO, Writing style, submitting TOC to google etc)
advising which bits of work should provide the best return for the costs involved in making the changes. clarifying
Identifying what is critical and urgent, what is critical but not urgent
writing a strategy that will provide direction on how the desired goals will be achieved.
The objective for the actual work specified in the advice is to:
improve the number of enquiries we receive, whilst maintaining or improving the quality of the enquiries.
Improve the organic ranking of the company’s website.
Improve the lead generation from social sites.
There are three specific issues that must also be included in the documents. These are how to deal with the following three known issues:
My surname is spelt with an unusual spelling and Google always suggests the common spelling in the results. Thus most people do not realise the results are not about me. Thus I need a strategy to deal with this and misspelling my name on site is not an option.
I wish to consider having my google my business profile reviews displayed on site in a similar way to my competitor https://www.mooremotoringlaw.co.uk/ and for new reviews to be easily left on site. This competitor is located in mid country. Most of my current work is in London and the south east of England. The following link is to an example of another competitor who is local to me http://bit.ly/2Ho0D3K
The content of the site is written in a very legalistic style for obvious reasons. Is this a problem, and if so how can it be addressed?
If you are interested in submitting a proposal, please state the number of hours that you would need to review the sites and write your advice. Please also state what you would hope to cover in your advice.
If then you would also like to be considered for doing the actual work, then please also state your rates for that too. Ideally stating what the cost would be for each element.
UPLOAD SAMPLES AND OTHER HELPFUL MATERIAL
http://www.kenttraficlaw.co.uk
https://www.linkedin.com/in/sunilrupasinha/
https://twitter.com/Sunil_KTLaw
https://www.facebook.com/people/Sunil-Rupasinha/100007820985004
Thus, I do not want to be inundated with enquiries for relatively minor matters where there is no real risk of loss of licence as such enquirers only seek (free) information on the phone rather than (paid for) assistance and advice on the completion of forms and possible representation in court. The difficulty is that one or sometimes several speeding offences, for example, can be dealt with by way of fixed penalty only. On other occasions, depending on the motorists driving record, he/she may be at risk of a disqualification for a single speeding or other motoring offence. The problem would be solved if it were possible to attract enquiries from those at real risk of loss of licence through disqualification and not those who are likely to be dealt with by way of fixed penalty, for example, as allthough the latter would still want to ring for free advice they would not want to pay for advice and / or representation.
I have three social media accounts (LinkedIn, Facebook, Twitter), a Google My Business profile and the company website (WordPress). The website generates the vast majority of our enquiries. Analytics are not set up to track if those enquiries originated on one of the social media sites but empirical evidence suggests that it is the Google My Business profile and the website that are the main source of current enquiries.
Before engaging freelancers to do the work, I wish to engage someone to write a document specifying
what work needs to be done, (SEO, SMO, Writing style, submitting TOC to google etc)
advising which bits of work should provide the best return for the costs involved in making the changes. clarifying
Identifying what is critical and urgent, what is critical but not urgent
writing a strategy that will provide direction on how the desired goals will be achieved.
The objective for the actual work specified in the advice is to:
improve the number of enquiries we receive, whilst maintaining or improving the quality of the enquiries.
Improve the organic ranking of the company’s website.
Improve the lead generation from social sites.
There are three specific issues that must also be included in the documents. These are how to deal with the following three known issues:
My surname is spelt with an unusual spelling and Google always suggests the common spelling in the results. Thus most people do not realise the results are not about me. Thus I need a strategy to deal with this and misspelling my name on site is not an option.
I wish to consider having my google my business profile reviews displayed on site in a similar way to my competitor https://www.mooremotoringlaw.co.uk/ and for new reviews to be easily left on site. This competitor is located in mid country. Most of my current work is in London and the south east of England. The following link is to an example of another competitor who is local to me http://bit.ly/2Ho0D3K
The content of the site is written in a very legalistic style for obvious reasons. Is this a problem, and if so how can it be addressed?
If you are interested in submitting a proposal, please state the number of hours that you would need to review the sites and write your advice. Please also state what you would hope to cover in your advice.
If then you would also like to be considered for doing the actual work, then please also state your rates for that too. Ideally stating what the cost would be for each element.
UPLOAD SAMPLES AND OTHER HELPFUL MATERIAL
http://www.kenttraficlaw.co.uk
https://www.linkedin.com/in/sunilrupasinha/
https://twitter.com/Sunil_KTLaw
https://www.facebook.com/people/Sunil-Rupasinha/100007820985004
Sunil R.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
67%
Last project
11 Apr 2019
United Kingdom
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