SEO Professional

The SEO Specialist develops, implements, and provides ongoing organic search engine optimization strategies for client websites.

Typical SEO Specialist activities include:

- Targeted keyword research and selection
- Review key metrics to determine effectiveness of SEO strategy
- Conduct competitive site analyses
- On-page optimization, such as content creation, meta data, h tags, alt tags, and internal linking
- Analysis and improvement of conversions
- Utilization of Google and Bing Webmaster Tools, Google Analytics, and other tools
- Off-page optimization, including link building and citations
- Setup and ongoing maintenance of Google +, Yahoo! Local, Bing Business Listings
- Provide strategic consultation for external clients
- Regular verbal and written communication with internal team
- Ability to effectively analyze, summarize and prepare analytical reports for clients

Experience, Skills:

- Use of search engine optimization best practices
- Demonstrated ability to execute search engine optimization activities
- Demonstrated ability to respond to clients in a competent and professional manner
- Ability to professionally interact with internal teams to solve customer SEO issues and questions
- Exceptional written and verbal communications skills
- The ability to work with minimal supervision
- local search optimization and business and local listing experience preferred
- Familiarity with Wordpress and SEO plugins
- Experience with Search Engine Optimization concepts, current techniques and tools is required
- Proficiency in MS Office products (Excel, Word, Outlook) required