FB & Instagram marketing & stratergy Planning

I am seeking a skilled freelancer to take our Facebook and Instagram marketing to the next level. Currently, we have a modest following of 4000 on Facebook and 2500 on Instagram. Our goal is to expand our followers and engagement, establish a strong brand, and foster a vibrant community.

Our company operates as a platform connecting adventure enthusiasts with suppliers who offer unforgettable day trips and adventure tours. We pride ourselves on offering a diverse range of experiences, ensuring there's something for everyone.

To achieve our marketing objectives, we are looking for an experienced freelancer who can develop a comprehensive marketing strategy. This strategy should encompass both organic and paid marketing techniques, with a focus on growing our follower base and increasing engagement.

Key responsibilities:

Social media management:

- Create and schedule engaging social media content, including photos, videos, and captions, that align with our brand and engage our audience.
- Monitor social media metrics, such as likes, comments, shares, and follower growth, and analyze data to optimize our marketing efforts.

Organic growth:

- Implement effective organic growth strategies, such as engaging with relevant hashtags, posting consistently, and collaborating with influencers.
- Research and analyze competitor profiles to identify opportunities for audience growth and engagement.
- Develop and execute strategies to increase our reach and visibility on social media platforms.

Paid marketing:

- Develop and execute paid marketing campaigns on Facebook and Instagram, such as sponsored posts and ads.

Branding and community building:

- Develop a consistent brand identity across all social media platforms.
- Create and implement a community building strategy.

Requirements:

- Proven experience in social media marketing, preferably in the travel industry or a similar niche.
- Strong understanding of social media algorithms and best practices.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools, such as Hootsuite, Buffer, or Sprout Social.
- Ability to analyze data and make data-driven decisions.
- Creativity and attention to detail.

If you are a passionate marketer with a track record of growing social media accounts, we would love to hear from you. Please submit your proposal, including your pricing and a portfolio of your previous work, to [insert contact information].