Social Media & Content Strategy Manager

About Us:
We are a group of innovative businesses operating across media, food, and digital platforms:

Crafden – Our media company specializes in website design, video production, and graphic design for clients across the UK and Ireland.

Fuel Hive – A meal prep business focused on convenient, healthy meals for busy professionals.

Specify – A digital platform connecting professionals with products, services, and insights through a web and mobile ecosystem.

We are looking to hire a dynamic Social Media & Content Strategy Manager who can elevate our presence, increase engagement, and grow traffic across multiple platforms. This role is central to our brand expansion and involves managing the full content lifecycle—from strategy and creation to scheduling, publishing, and analysis.

Role Overview:
The ideal candidate will:

Develop, implement, and manage social media strategies for Crafden, Fuel Hive, and Specify across LinkedIn, Instagram, TikTok, and YouTube.

Create high-quality, engaging content that aligns with each brand’s tone, style, and business goals.

Organize and maintain a content calendar for all platforms to ensure consistent posting and messaging.

Monitor trends, platform updates, and best practices to ensure strategies are modern and effective.

Run campaigns to drive traffic, leads, and brand awareness.

Analyze metrics and provide actionable insights to improve performance.

Coordinate with internal teams to ensure content aligns with marketing campaigns, product launches, and business objectives.

Key Responsibilities:

Content Strategy & Planning:

Build a multi-brand content strategy aligned with business goals.

Identify target audiences, optimize messaging, and maximize reach.

Content Creation & Management:

Create or supervise graphics, videos, and written content for all platforms.

Schedule and post content using social media management tools (e.g., Buffer, Hootsuite, Later).

Engagement & Community Management:

Respond to comments, messages, and engage followers to foster community.

Analytics & Reporting:

Track KPIs, campaign performance, and provide monthly reports with actionable insights.

Growth Strategy:

Implement organic and paid growth tactics.

Test, analyze, and optimize content and campaigns for maximum reach and engagement.

Requirements:

Proven experience managing social media for multiple brands or platforms.

Strong knowledge of LinkedIn, Instagram, TikTok, and YouTube trends and best practices.

Ability to craft compelling visuals and copy.

Experience with analytics, reporting, and using data to drive strategy.

Highly organized, proactive, and able to manage multiple projects simultaneously.

Creative thinker with a results-driven mindset.

Preferred:

Experience in media, food, or tech industries.

Familiarity with video editing tools and graphic design platforms (e.g., Canva, Adobe Creative Suite).

What We Offer:

A central role in building the social media presence of three growing businesses.

Creative freedom to implement strategies and innovative campaigns.

Collaborative and fast-paced work environment.

Opportunity to grow with us as we expand our digital footprint.

How to Apply:
Please submit your CV, portfolio, and a brief description of a social media campaign you’ve successfully managed.