Social Media Manager (B2B IT Services)

We are looking for a reliable, practical Social Media Manager to manage LinkedIn (primary) and Google Business Profile (secondary) for two UK-based B2B businesses:

1) Data Cabling & Network Installation Company
2) Remote IT Support Services Company

This is NOT an influencer or consumer brand role. This is long-term, trust-based B2B marketing.

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ABOUT THE BUSINESSES

• Structured data cabling (Cat6 / Cat6a / fibre)
• Server rooms, cabinets, patch panels
• Office installations, refurbishments, insurance inspections
• Remote IT support for SMEs
• Microsoft 365, networking, troubleshooting, preventative IT

Our clients are business owners, residential, IT managers, facilities managers, and insurers.

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OBJECTIVE

The goal is to:
• Build credibility and trust
• Stay visible to decision-makers
• Support lead generation over time
• Maintain a professional online presence

Vanity metrics are not important.

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PLATFORMS (DO NOT ADD MORE)

Primary:
• LinkedIn

Secondary:
• Google Business Profile

Optional:
• Instagram (reposts only – no unique content)

We are NOT looking to expand to Facebook, TikTok, X, or YouTube.

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STRATEGY (HYBRID MODEL)

1) Automated / Evergreen Content
• Create evergreen B2B posts that can be scheduled in advance
• Educational, authority-building content
• Reusable every 6–12 months

2) Monthly Human Content
• Real job photos and updates
• Installations, inspections, before/after work
• Short case-style posts
• No stock images

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POSTING FREQUENCY

• LinkedIn: 2 posts per week
• Google Business Profile: 1 post per week
• Instagram: Optional reposts only

Quality over quantity.

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TONE & STYLE

• Professional, plain English
• Written for non-technical decision-makers
• No hype, no buzzwords, no heavy emojis
• No generic AI-style content

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ENGAGEMENT

• Respond to comments
• Flag relevant DMs or enquiries
• Notify us when decision-makers engage

No cold outreach or spam.

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TOOLS

• Scheduling tools such as Buffer, Hootsuite, or Metricool
• Email marketing is handled separately via Mailchimp, but messaging should align

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REPORTING

Once per month:
• Posts published
• Profile views
• Engagement highlights
• Any inbound enquiries or notable interactions

No complex dashboards required.

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TIME & BUDGET

• Monthly management preferred
• Efficient use of automation
• Experience with small B2B service businesses is essential

If your approach relies on daily posting or managing 5+ platforms, this role is not suitable.

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WHAT SUCCESS LOOKS LIKE

• Active, credible LinkedIn presence
• Prospects recognise the brand
• Marketing feels consistent and professional
• Supports enquiries without being salesy

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HOW TO APPLY

Please include:
• Examples of LinkedIn pages you manage (B2B preferred)
• Your monthly fee
• Brief outline of how you would approach this role