Social Media & Digital Community Specialist

Do you know how to grow reach, build following, and turn content into campaigns that connect and convert B2B audiences?

We’re Intelligent Media — a small, well-established London-based publishing and B2B events business. For over 20 years, we've supported school business professionals across the UK through our print magazine Education Executive, our website and newsletters, and most recently through our hugely popular EdExec LIVE events.

After a period of exciting growth, we’re scaling up fast — taking our events from 3 locations in 2025, to 8 in 2025 and 12+ locations in 2026, and we need a smart, proactive Social Media Growth Specialist to lead on organic platform growth, build community, and amplify our digital presence.

WE ARE LOOKING AN EXPERIENCED B2B DIGITAL MARKETEER OR SOCIAL MEDIA STRATEGIST TO JOIN US ON A PROJECT BASIS TO SET UP AND IMPLEMENT A STRONG AND EFFECTIVE PLAN AND TO THEN WORKING WITH OUR TEAM AT A REDUCED LEVEL TO ENSURE THE STRATEGY AND EFFECTIVENESS OF THE PLAN IS EXCELLENT MOVING FORWARD.

We’re looking for a digital media expert to significantly grow our reach and engagement across, most importantly, LinkedIn, as well as all Meta platforms — specifically targeting school business leaders (SBLs, SBMs and central MAT teams). This person will be charged with translating existing in-house content into measurable social growth, email marketing performance, and event registrations.

What you’ll be doing
• Advanced LinkedIn expertise: Lead our LinkedIn Channel strategy—optimising posting, engagement tactics, employee advocacy, and analytics to grow reach and connections.
• Organic platform growth: Amplify across LinkedIn, X, Meta, Instagram, and YouTube using polls, carousels, videos, hashtags and platform-tailored formats.
• Event content champion: Attend up to 12 SBL-focused events a year, join the events team on-site, capture live highlights, generate content during the day, and drive engagement both on the day and in post-event follow-up.
• Community engagement: Be the friendly voice of our brand—respond to DMs/comments, host polls/Q&As, and actively grow our followers.
• Email marketing strategy & execution: Design and build engaging email campaigns using platforms like Mailchimp; GetResponse, Brevo, manage sends, automated journeys, and audience workflows; monitor performance through open rates, CTRs, and engagement analytics to drive optimisation.
• Idea generation: Bring fresh ideas—campaigns, formats, series—rooted in audience insight, to increase engagement and brand presence.
• Analytics & insight: Set up UTMs, monitor performance via dashboards (Sprout, GA, platform analytics), A/B test content, and report monthly with actionable learnings.
• Social listening & trendspotting: Monitor sector topics—school funding, compliance, ICT, MATs—and integrate these into content planning.
• Basic paid support: Assist small-scale paid boosts when needed; main focus remains organic-led growth.
• Tool-based workflows: Use Canva, Photoshop or Indesign to adapt creatives, and manage workflow using Monday.com, Pipedrive, Mailchimp, ChatGPT/Copilot, etc.


Essential Skills & Experience
• 2–5 years’ B2B social media experience, with strong LinkedIn expertise.
• Demonstrated success in organic growth—lifting impressions, followers, engagement, and supporting registrations.
• Analytical mindset—comfortable with UTMs, dashboards, basic ROI modelling, and experimentation.
• Excellent communicator, self-organised, and comfortable managing your own projects.
• Confident in Canva (or similar) to adapt creatives per channel.
• Quick technophile—adept at mastering tools like Mailchimp, Monday.com, Pipedrive, and AI assistants.
• Bonus: experience or genuine interest in the education sector or publishing/events environments.

THIS WILL BE A PROJECT THAT REQUIRES 2-3 DAYS PER WEEK (OR EQUIVALENT) INITIALLY FOR A 2-3 MONTH PERIOD.
MOVING TO 1/2-1DAY PER WEEK THEREAFTER AND ONGOING.

WE CAN ONLY CONSIDER UK BASED APPLICANTS AS YOU WILL NEED TO WORK FROM OUR LONDON OFFICES AT LEAST FOR PART OF THE PROJECT.

PLEASE INCLUDE A DAY RATE WITH YOUR SUBMISSION

You can find out more about our company and brands here: