Linkedin Content Strategist & Daily Engagement Partner

I’m the Retail Director at a UK-based freight forwarding company. I want to build a strong, authentic personal brand on LinkedIn in the freight, logistics and supply chain space — with a particular focus on retail sector challenges and solutions.

My goals:

• Become a recognised voice and thought leader

• Grow my follower base with the right people (retailers, supply chain/procurement professionals, logistics peers, decision-makers)

• Increase meaningful engagement and inbound opportunities

• Stay super active and visible in a smart, sustainable way

I already create my own posts and graphics. I’m looking for a strategic partner who will guide the “what” and “when”, while also handling the heavy lifting on daily engagement.

What you’ll be responsible for:

1. Content Strategy & Storyboarding
Develop clear content pillars tailored to a Retail Director in freight forwarding. Create weekly/bi-weekly content calendars with post ideas, recommended formats (carousels, text, polls, short video, documents, etc.), strong hooks, and calls-to-action. Provide outlines or suggested copy (I will write the final versions and create all graphics).

2. Posting Schedule & Activations
Recommend the best days/times for a UK B2B audience in 2026. Advise on LinkedIn algorithm best practices, what “activations” actually move the needle (polls, carousels, series, commenting strategies, etc.), and how to maximise reach and engagement.

3. Daily Niche Engagement (core part of the role)
Thoughtfully comment on 20–50 relevant LinkedIn posts per day in the freight, logistics, supply chain, retail, and import/export space. Comments must be high-quality, value-adding and non-spammy (sharing insights, asking smart questions, adding perspective). This is manual work only. The goal is visibility, relationship-building and algorithm love. You’ll report on activity and results.

4. Follower Growth & Overall Strategy
Give ongoing advice on profile optimisation, networking, content repurposing, and how to best use my current Botdog automation tool alongside organic activity. Help me market myself effectively and accelerate follower growth in a compliant way.

5. Reporting & Collaboration
Weekly or fortnightly check-ins (Zoom or async) to review LinkedIn analytics, discuss what’s working, refine the strategy, and plan ahead. Track progress against clear KPIs (follower growth, engagement, profile views, quality of comments, etc.).

What I will handle:

• Writing and publishing all final posts + creating graphics

• Day-to-day posting on my profile

• Giving you any sector-specific insights you need

Ideal freelancer:

• Proven experience helping B2B executives or professionals grow their LinkedIn presence through content strategy + daily engagement (please share real results or case studies).

• Strong understanding of current LinkedIn best practices (2026 algorithm, personal branding, what actually works for B2B service/industry profiles).

• Excellent at crafting professional yet conversational B2B content ideas — especially in freight, logistics, supply chain or retail (prior experience in these sectors is a big plus).

• Reliable and disciplined with daily engagement work. You enjoy being active on LinkedIn and know how to comment in a way that builds genuine connections.

• Comfortable working with or advising on tools like Botdog.

• UK/EU timezone preferred (or very flexible).

• 100% committed to staying within LinkedIn’s Terms of Service (manual, high-quality commenting only — no automation for comments).

How we’ll work:

This is an ongoing role. I’d like to start with a 4-week trial, then move to a monthly retainer if it’s a good fit.

Please include in your proposal:

• Why you’re the right person for this (and any relevant niche experience)

• Your approach to daily commenting (include 2–3 examples of strong vs weak comments in a B2B context)

• 3–5 suggested content pillar/theme ideas specifically for a Retail Director in freight forwarding

• A sample 1-week content idea list (5–7 post concepts)

• Your proposed weekly time commitment and rate (hourly or monthly package)

• Links to relevant work, portfolio, or your own LinkedIn profile so I can see your style and results

Indicative budget: £800 – £1,100 per month (depending on experience, hours and results). Quality and reliability are more important than the lowest price. Realistic proposals welcome.

I’m looking for a long-term partner who is proactive, strategic, and excited about helping me become consistently visible and valuable on LinkedIn.

Looking forward to your proposals