Social Media Strategy and Management

I’m looking for help with social media for a new business venture.

There are two parts to the business – a B2B offering of event photography and a B2C offering of portrait photography. They trade under different brands – Highwire Event Photography and Echoes Portraits Photography respectively.

I have zero experience in social media and have never used it in my personal life. But I do want to start testing the different channels. The theory seems simple enough, but the detail and execution will be nigh on impossible for me without a) long and expensive training courses or b) outsourcing.

It’s essential to see a return on any channel, social media included. I don’t subscribe to the conventional wisdom that a business has to be on social media to succeed. So I’m not just interested in top line metrics such as followers and likes. I must see financial results.

Thus far I’ve opened several accounts: For B2C - TokTik, Youtube, Facebook and Instagram. For B2B -TokTik, Youtube and Instagram. I also have a longstanding Linkedin account which may be useful in the B2B setting.

Broadly speaking, I’m looking for someone to do two things:
1. A strategy to reach agreed targets.
2. Execution, including management of the accounts and posting content.
At this stage I have no definite budget. I want to discuss possibilities before deciding on what to spend, and may decide on a trial phase first.

Required Skills and Experience
1. B2B and B2C
2. Strategy
3. All the channels mentioned above.
4. Crucially, a track record of generating customers and revenue for clients.

If you’re interested, please do get in touch.