Social Media Manager (with Strong Brand Voice Alignment)

Time Scales
We must be live by 21st August 2025.

About Me :

I am highly creative and full of original ideas. I don’t follow the “industry herd” - I call it out!

My voice is bold, caring, and persuasive, and my audience needs to hear me in every piece of content. I produce raw videos and big marketing ideas, but my time must be spent on sales, service delivery, and creating concepts - not on the daily grind of posting and managing social media platforms.

I want a Social Media Manager who can take my creative spark and turn it into a consistent, high-performing content engine without losing your unique edge.

Self-sufficient executor - you take direction and run with it, producing on-brand content without requiring constant oversight or line-by-line approvals.

Role Overview
I am looking for a Social Media Manager who:
* Knows how to capture, protect, and amplify a distinctive brand voice
* Executes day-to-day social media operations with precision
* Understands that “standing out” matters more than “fitting in”
* Can translate raw, unscripted content into polished, platform-ready posts
* Shields me from tech/admin so I can focus on strategy and sales
* Follows trends but then adapts the trend to fit my voice

Core Responsibilities
* Publishing & Scheduling
* Manage posting schedules for all relevant platforms
* Write post captions, titles, and descriptions in my style
* Content Repurposing
* Turn one raw video into multiple content assets: carousels, stories, audiograms, etc.
* Audience Engagement
* Respond to DMs and comments using prepared brand voice guidelines
* Escalate high-value or strategic conversations to the founder
* Performance Tracking
* Monitor analytics, adjust campaigns, improve performance and provide monthly reports tied to business goals
* Trend Adaptation (Not Copying)
* Identify relevant trends and adapt them to fit the brand’s positioning
* Brand Voice Guard
* Maintain and reference a “Brand Voice Guide” to ensure message consistency

Nice-to-Have Skills (Not Essential but Big Plus)
* Content Editing & Formatting
* Edit raw video into platform-optimised versions (Reels, Shorts, TikTok, etc.)
* Add captions, graphics, hooks, and CTAs that match the brand tone
* Landing Page Management
* Build/update campaign-specific landing pages using funnels or website, or similar
* Funnel Setup
* Create and connect basic lead funnels from social media to email follow-up
* Automated Social Media Messages
* Set up DM autoresponders and lead nurturing sequences
* Email Marketing
* Write/schedule campaigns in tools like Mailchimp, convertkit, ActiveCampaign, or similar
* Track open rates, clicks, and conversions

Ideal Candidate
* Strong copywriting skills - can sound exactly like me
* Possesses mastery of nuanced English communication, able to walk the fine line between challenge, zero-excuses determination, and empathy — while confidently calling out the things that hold teenagers back.
* Comfortable working with bold, high-contrast positioning
* Tech-fluent with social scheduling tools and basic marketing platforms
* Extremely organised and detail-oriented
* Not trend-obsessed — knows how to make my message to the stars
* Confident enough to push back when something feels off-brand
* Is able to attend zoom style meetings

What Success Looks Like
* The founder spends zero time on social media admin
* Content output is consistent, polished, and 100% on-message
* Audience engagement is up, and your message is reaching more of the right people
* Systems are in place for easy scaling into funnels, landing pages, and email campaigns
* Leads are coming in at a good cost per lead

To Apply:
 Please review these four documents, then the sample video. If you think you can write in my voice, please respond my answering the one question below:

Brand Materials:
https://drive.google.com/file/d/1UIs_2HUCFZDnIvN7BVneheHXv1dpM9i3/view?usp=sharing
https://drive.google.com/file/d/1FChildoPGZRzPJKo9GxO-CB-uUTO3P6k/view?usp=drive_link
https://drive.google.com/file/d/1LokmAuRz5gHuogQXbGcKyEeQtmppLqOD/view?usp=sharing
https://drive.google.com/file/d/1fZyQwJlcBYa6Kv4vTHpkEHcuPnt7hhj1/view?usp=sharing

Sample Video:
https://drive.google.com/file/d/1gaVTn8isp4aBEusHOTyD7hlFhW1e79JB/view?usp=sharing

Question: What isn’t on brand?

NB... The budget for management is a fixed fee of £400 per calendar month. I usually pay invoices on the 28th of the month.