Social Media Manager - Instagram

Instagram & Meta Ads Social Media Manager – "The Rebel Tutor"
I’m looking for a skilled Social Media Manager to support Instagram growth and paid ad execution for my tutoring business, “The Rebel Tutor”.
I create all the video content and lead the brand voice - your role is to amplify it by handling day-to-day Instagram delivery and managing well-targeted Meta ad campaigns (Facebook & Instagram).
The Rebel Tutor delivers a unique, emotionally intelligent, results-focused tutoring experience for teens. We’re currently mid-ticket and evolving into high-ticket - so messaging precision, strategic ads, and strong content delivery are essential.

Freelancers and small agencies welcome.

Your Key Responsibilities
* Schedule and post Instagram content (feed, reels, stories) using ready-made video assets
* Draft emotionally engaging captions, carousel posts, and image copy for parents and teens - in my voice and tone
* Set up, manage, and optimise paid ad campaigns on Meta (FB & IG)
* Build and manage cold/warm audiences, including retargeting
* Monitor analytics and flag opportunities to refine performance

Must-Have Skills
* Experience growing a brand via Instagram (organically and through paid)
* Hands-on expertise with Meta Ads Manager (lead generation, audience setup, retargeting)
* Strong written English — able to match tone, nuance, and emotional resonance
* Understanding of how to target parents of teens effectively
* Familiarity with lead generation and mid-to-high-ticket offers
* Confident using Canva, Meta Business Suite, and basic analytics tools

Nice to Have
* Experience n tutoring, education, coaching, or youth-focused services
* Familiarity with tools like ConvertKit, Mailchimp, or simple CRM systems