Social Media Lead Generation Specialist

About Us:
We’re a California-based insurance and financial agency helping individuals and educators protect their income, build wealth, and plan for retirement. Our mission is to grow our online presence through genuine, value-driven content and attract qualified leads organically — not through paid ads.

The Role:
We’re looking for a Social Media Expert who can design and execute an organic lead generation strategy across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, etc.). You must understand how to convert views and engagement into real leads and communicate your strategy clearly.

Responsibilities:

Audit our current social media pages and identify growth opportunities.

Create a lead-generation content plan tailored to the insurance and retirement niche.

Produce or coordinate posts, reels, and stories with strong hooks, educational value, and emotional connection.

Develop an organic engagement strategy (hashtags, collaborations, comments, captions).

Provide weekly reports on reach, engagement, and lead conversion.

Communicate timelines, deliverables, and expected results clearly.

Requirements:

Proven success generating organic leads (not paid ads).

Deep understanding of platform algorithms and audience behavior.

Strong content strategy, storytelling, and design skills.

Excellent English writing and communication skills.

Experience in the financial, insurance, or service-based industries preferred.

What We Expect:

You know what you’re doing — and can show examples or case studies of past results.

You can outline your strategy, timeline, and expected outcome before starting.

You work independently but communicate progress clearly.

To Apply:
Please include:

A short introduction (1-2 paragraphs).

Examples of campaigns or pages where you generated organic leads.

Your proposed 30-day approach and expected metrics.