Social marketing

real estate Work Plan
Apartments – 3-Month Digital Marketing Work Plan

Main Goal:
Sell 28 apartments within 3 months (average 9–10 per month).

Secondary Goals:

Build brand awareness for Anna.City as a premium lifestyle address in Flic en Flac.
Generate high-quality, verified leads from Mauritius and the diaspora (France, UK, Dubai, South Africa).
Convert online leads into site visits and appointments with the sales team.
Platforms & Budget
We’ll use a multichannel full-funnel strategy focusing on lead generation and retargeting.

Primary Platforms:

Facebook & Instagram Ads (50%) – Lifestyle visuals, reels, carousels, retargeting.
Google Ads (Search + Display – 50%) – Capture active property buyers searching for real estate in Mauritius.
LinkedIn Ads (Optional) – High-income professionals and investors (can be added later if you want).
Month 1 – Foundation & Launch
Goal: Build the funnel, launch ads, and generate initial qualified leads.

Build a dedicated landing page on anna.city (e.g., anna.city/sales).
Add lead form using Brevo for instant contact.
Install Facebook Pixel, Google Tag Manager, and Analytics. If you want campaign tracking.
Create ad copy and visuals (carousel, lifestyle images, short video).
Prepare a simple Google Sheets to track leads and use Zapier to automate it from Brevo
Launch Facebook & Instagram ads (lifestyle, investment, financing).
Launch Google Search & Display Ads targeting “apartments in Mauritius,” “Flic en Flac property.”
Publish launch post: “Own Your Dream Apartment in Flic en Flac – Only 28 Units Available!”
Analyze ad performance and cost per lead (CPL).
Pause underperforming ads.
Start retargeting and urgency creatives.
Send performance report & next month’s recommendations.

Month 2 – Scale & Engagement

Goal: Scale high-performing ads, increase lead quality, and drive conversions.

Increase budget on best-performing campaigns.
Create lookalike audiences from past leads.
Add “Only X Units Left” counter on landing page.
Retarget website visitors who didn’t fill out the form.
Report #2: Results, cost per lead, and conversion insights.
Month 3 – Conversion & Urgency

Goal: Create urgency, convert warm leads, and close maximum apartment sales.

Ads: “Only 10 Units Left – Book Before Year-End!”
Add countdown timer on the landing page
Run high-intent retargeting on Facebook & Google Display.
Final push ads: “Last 5 Units for 2025 Occupancy!”
Deliver end-of-campaign performance report.
Month

Platforms

Monthly Ad Budget

Goal

Month 1

Facebook, Instagram, Google

$200

Launch campaigns, gather data, test audiences & creatives

Month 2

Facebook, Instagram, Google

$100–$200

Scale best-performing campaigns, launch remarketing

Month 3

Facebook, Instagram, Google (+LinkedIn optional)

$400–$600

Conversion-focused push, maximize end-of-year urgency










Service

Description

Cost

Landing Page Design

WordPress + Elementor (one-time)



Month 1 Campaign Setup

Ad copy, visuals, campaign creation



Month 2 Optimization

Scaling, A/B testing, nurturing



Month 3 Conversion Push

Retargeting, conversion strategy, reporting



Optional Add-On: Tracking Setup

Pixel, Google Tag Manager, Analytics installation

100$

Total (excluding optional)