Facebook Tracking Conversion Fix
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Description
Experience Level: Intermediate
We have set up a Facebook campaign driving traffic to a single page with a product called 'Taster Hamper' for a client of ours. This product is not easily available on the site, so it follows that the majority of sales made on this product is through our campaign.
The pixel is tracking sales and values and these tally with the orders on the WooCommerce platform. By going through Google analytics and through orders on WooCommerce, (showing the Taster Hampers) we can tell we are making lots of sales. This isn't however, translating into the Ads Manager section on Facebook, where only a few conversions are showing.
Initially we thought that it was Paypal not redirecting the purchasers back to a thank you/order received page. We've verified that this is now happening and we've had one Paypal orderer's details track on Facebook Ads Manager.
Put simply our key objective is to make sure that Ads Manager is accurately tracking purchases and purchase values from our WordPress (WooCommerce) site.
We're wondering if this is something you have experience in and could help with? Also how long you think this could take and when you could start?
Best,
Katie
The pixel is tracking sales and values and these tally with the orders on the WooCommerce platform. By going through Google analytics and through orders on WooCommerce, (showing the Taster Hampers) we can tell we are making lots of sales. This isn't however, translating into the Ads Manager section on Facebook, where only a few conversions are showing.
Initially we thought that it was Paypal not redirecting the purchasers back to a thank you/order received page. We've verified that this is now happening and we've had one Paypal orderer's details track on Facebook Ads Manager.
Put simply our key objective is to make sure that Ads Manager is accurately tracking purchases and purchase values from our WordPress (WooCommerce) site.
We're wondering if this is something you have experience in and could help with? Also how long you think this could take and when you could start?
Best,
Katie
Katie J.
100% (1)Projects Completed
2
Freelancers worked with
2
Projects awarded
25%
Last project
3 Jun 2021
United Kingdom
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