Facebook Ins Shop, Meta Ads, Social Media Design Setup Shopify

We are an established UK ecommerce business using Shopify and are looking for an experienced freelancer to help us properly set up, organise and optimise our Facebook and Instagram presence.

We already have an existing Meta Business Manager and some existing Meta infrastructure. However, we need someone to review the current setup, correct any issues and create a straightforward system that our team can eventually manage ourselves.

1. Meta / Shopify Technical Setup

We need you to review and correctly configure:

Existing Meta Business Manager / Business Portfolio
Facebook Page and Instagram Business account
Meta Commerce Manager
Shopify product catalogue/feed and product synchronisation
Facebook Shop and Instagram Shop
Domain verification
Meta Pixel
Conversions API (CAPI) and deduplication
Asset ownership, permissions and access
Tracking/events and general technical configuration
Testing and troubleshooting before launch

A particular issue for us is making sure that when we introduce new products, they correctly flow from Shopify into Meta and can easily be used within Facebook/Instagram content and advertising campaigns.

2. Instagram & Facebook Graphic Design / Visual Layout

This is a very important part of the project.

We don't simply want the technical infrastructure configured. We want our Facebook and Instagram presence to look professional, premium, consistent and appropriate for a high-quality physical-product brand.

We would like help creating an overall visual system including:

Instagram grid/feed style and layout
Facebook and Instagram product post designs
New-product launch graphics
Promotional/campaign graphics
Instagram Story templates
Story Highlight covers
Facebook post/advertising creative
Reusable branded templates
Consistent fonts, colours, spacing and product presentation

We already have existing branding and professional product imagery that can be used.

Please provide examples of Facebook/Instagram graphics, feeds and templates that you have personally designed, ideally for ecommerce or physical-product brands.

3. Initial Meta Campaign Setup

We would also like assistance setting up our initial Meta advertising campaigns correctly.

This should include:

Campaign structure
Product/catalogue campaigns where appropriate
Audiences
Placements
Tracking
Creative implementation
Testing that conversions are being recorded correctly

We are not necessarily looking for permanent outsourced campaign management. The objective is to establish the correct structure and teach us how to manage straightforward campaigns ourselves.

4. Training & Handover

This is another important part of the project.

Once everything has been established, we would like the freelancer to guide our team through the process over the first couple of months, so that we understand how to operate the system ourselves.

For example, when we introduce a new product, we want to know how to:

Add the product correctly in Shopify/Meta
Check the catalogue synchronisation
Adapt the supplied graphic templates
Create Facebook and Instagram posts/Stories
Create a new Meta advertising campaign
Select the correct products and creative
Check tracking and conversions
Make basic campaign adjustments

We would therefore like clear documentation and screen-share/video training, plus some follow-up support while we put the process into practice.

Our end goal

We want someone who can set everything up correctly, create the initial professional visual/graphic system, help us launch it and then teach us how to manage it ourselves.

The ideal freelancer therefore needs to be comfortable with both Meta's technical/ecommerce infrastructure AND graphic/social-media design.

Please include in your proposal:

Examples of Instagram/Facebook accounts and graphics you have personally designed
Examples of Shopify + Meta Commerce setups you have completed
Your experience with Meta Pixel and Conversions API
What graphic/templates you would propose creating
How you would structure the training/handover
Whether you can provide follow-up support for approximately 1–2 months after initial setup
Your estimated project timeframe
Your fixed project fee and what is included

Please do not apply if your experience is primarily general social-media management. We are specifically looking for someone with hands-on Shopify + Meta technical experience combined with strong graphic design skills.