Facebook Business Page Setup & Ads Management

Tender Brief: Facebook Business Page Setup & Ads Management
Title: Facebook Business Page Setup & Local Lead Generation Ads Management
Overview
I’m seeking a consultant to set up and manage a Facebook Business Page for a Bristol-based property services business. The primary goal is to generate leads from local homeowners (aged 30–65) within a 10-mile radius of Bristol.
Scope of Work
• Setup: Create and configure a professional Facebook Business Page (branding, About section, services, contact details, call-to-action button).
• Branding: Use supplied logo, colours, and photos. Stock/placeholder content can be used where needed.
• Initial Content: Create a small set of launch posts to make the page look active.
• Ads Campaign:
o Set up and manage Facebook Lead Ads
o Target: Homeowners, landlords, small property owners in Bristol + 10 miles
o Objective: Generate enquiries and quote requests
o Optimise ads for cost per enquiry
• Reporting: Provide simple monthly reports covering key metrics (views, enquiries, lead conversions).
Budget & Payment
• Maximum monthly spend: £700 total
o £350 allocated to ad spend (paid directly via business card)
o £350 allocated to management fees (paid to consultant)
• One-off setup cost: to be included in the management fee or quoted separately (within reason).
Timeline
• Setup to be completed within 2 weeks of contract start.
• Ongoing management on a rolling monthly basis (subject to performance review).

Evaluation Criteria
• Demonstrated experience setting up and managing Facebook Business Pages and Ads.
• Portfolio/examples of similar local lead generation work.
• Clear explanation of how you’ll generate and optimise leads.
• Value for money within the stated budget.