Social Media Manager for a Multi-Brand Platform

I am seeking a freelance Social Media Manager to oversee and grow a portfolio of ambitious destination, culture, lifestyle, and storytelling-led projects under the Deniz Kuzgunu umbrella.

This is a long-term collaboration opportunity for somebody creative, culturally aware, visually literate, strategically minded, and genuinely excited by brand-building and digital storytelling.

The role covers four primary brands/projects:

• Istanbul Ferry Network — an independently designed urban mobility and cultural mapping platform focused on Istanbul’s ferry system
• Serinko — a lifestyle and consumer brand inspired by coastal culture and contemporary Istanbul
• Seven New Wonders Türkiye — a tourism, heritage, and storytelling platform celebrating lesser-known destinations and cultural landmarks across Türkiye
• 360 Food Syria — a visually rich culinary and culture-focused platform exploring Syrian food, people, traditions, and stories

Primary Platforms:
• Instagram
• TikTok
• X / Twitter
• LinkedIn
• Snapchat

Secondary / Nice-to-Have:
• Facebook
• YouTube Shorts
• Reddit (community engagement and discovery)

This role spans both:
• B2C audience growth and community-building
• B2B visibility for partnerships, sponsorships, institutional relationships, and strategic positioning

What I need:
• Content planning and scheduling across multiple platforms
• Writing captions and social copy in fluent English
• Creating or coordinating visual assets, reels, stories, short-form videos, and carousels
• Building tone-of-voice consistency across brands
• Community management and audience engagement
• Researching trends, hashtags, cultural conversations, and platform behaviour
• Helping shape each project’s online identity and growth strategy
• Monthly content calendars
• Platform-specific adaptation of content
• Light analytics and reporting
• Short-form video thinking and storytelling strategy

The ideal person:
• Understands aesthetics, storytelling, audience psychology, and internet culture
• Has strong visual and editorial sensibility
• Thinks strategically rather than simply “posting content”
• Understands travel, culture, food, urbanism, hospitality, design, lifestyle, or creative industries
• Has experience managing multiple accounts simultaneously
• Is proactive, independent, organised, and idea-driven
• Understands how platforms behave culturally and algorithmically
• Feels comfortable contributing concepts and creative direction

Bonus points:
• Experience with tourism, destination brands, urban culture, hospitality, food media, or lifestyle projects
• Experience growing accounts organically
• Motion graphics / video editing capability
• Strong understanding of TikTok and short-form video culture
• Turkish language capability
• Familiarity with Istanbul or Türkiye

Please include:
• Relevant portfolio examples
• Accounts you currently manage or previously managed
• Your proposed monthly fixed retainer fee (this project is structured around a monthly fixed fee arrangement rather than hourly billing)
• The tools/platforms you use
• A short note explaining why these kinds of projects interest you

This role will begin with a focused monthly retainer and expand gradually across the broader Deniz Kuzgunu ecosystem.

Quality, creativity, consistency, cultural intelligence, and strategic thinking matter far more than volume.