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Social Media Manager for a Multi-Brand Platform

  • Posted:
  • Proposals: 40
  • Remote
  • #4495505
  • Expired
Afolayan E.Mary O.Jumoke A.Bisma I.Festus A. + 35 others have already sent a proposal.
  • 3

Description

Experience Level: Intermediate
I am seeking a freelance Social Media Manager to oversee and grow a portfolio of ambitious destination, culture, lifestyle, and storytelling-led projects under the Deniz Kuzgunu umbrella.

This is a long-term collaboration opportunity for somebody creative, culturally aware, visually literate, strategically minded, and genuinely excited by brand-building and digital storytelling.

The role covers four primary brands/projects:

• Istanbul Ferry Network — an independently designed urban mobility and cultural mapping platform focused on Istanbul’s ferry system
• Serinko — a lifestyle and consumer brand inspired by coastal culture and contemporary Istanbul
• Seven New Wonders Türkiye — a tourism, heritage, and storytelling platform celebrating lesser-known destinations and cultural landmarks across Türkiye
• 360 Food Syria — a visually rich culinary and culture-focused platform exploring Syrian food, people, traditions, and stories

Primary Platforms:
• Instagram
• TikTok
• X / Twitter
• LinkedIn
• Snapchat

Secondary / Nice-to-Have:
• Facebook
• YouTube Shorts
• Reddit (community engagement and discovery)

This role spans both:
• B2C audience growth and community-building
• B2B visibility for partnerships, sponsorships, institutional relationships, and strategic positioning

What I need:
• Content planning and scheduling across multiple platforms
• Writing captions and social copy in fluent English
• Creating or coordinating visual assets, reels, stories, short-form videos, and carousels
• Building tone-of-voice consistency across brands
• Community management and audience engagement
• Researching trends, hashtags, cultural conversations, and platform behaviour
• Helping shape each project’s online identity and growth strategy
• Monthly content calendars
• Platform-specific adaptation of content
• Light analytics and reporting
• Short-form video thinking and storytelling strategy

The ideal person:
• Understands aesthetics, storytelling, audience psychology, and internet culture
• Has strong visual and editorial sensibility
• Thinks strategically rather than simply “posting content”
• Understands travel, culture, food, urbanism, hospitality, design, lifestyle, or creative industries
• Has experience managing multiple accounts simultaneously
• Is proactive, independent, organised, and idea-driven
• Understands how platforms behave culturally and algorithmically
• Feels comfortable contributing concepts and creative direction

Bonus points:
• Experience with tourism, destination brands, urban culture, hospitality, food media, or lifestyle projects
• Experience growing accounts organically
• Motion graphics / video editing capability
• Strong understanding of TikTok and short-form video culture
• Turkish language capability
• Familiarity with Istanbul or Türkiye

Please include:
• Relevant portfolio examples
• Accounts you currently manage or previously managed
• Your proposed monthly fixed retainer fee (this project is structured around a monthly fixed fee arrangement rather than hourly billing)
• The tools/platforms you use
• A short note explaining why these kinds of projects interest you

This role will begin with a focused monthly retainer and expand gradually across the broader Deniz Kuzgunu ecosystem.

Quality, creativity, consistency, cultural intelligence, and strategic thinking matter far more than volume.

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Clarification Board Ask a Question

  • Oyetunji E.

    Which of the four brands would you like to prioritise first?

    Do you already have existing content libraries, brand guidelines, or visual assets for the platforms?

    Are you mainly looking for organic audience growth, partnership visibility, or both equally?

    How many posts/reels per week are you expecting across all platforms?

    Will the social media manager also handle video editing and creative design, or mainly strategy and management?

    What tools are you currently using for scheduling, collaboration, and analytics?

    Do you already have active accounts for all the brands, or are some being built from scratch?

    Ayça A.16 May 2026

    At this stage, the two priority brands are:

    • Istanbul Ferry Network
    • SERINKO

    The other two projects — Seven New Wonders Türkiye and 360 Food Syria — will likely come into focus slightly later as the ecosystem expands.

    Both Istanbul Ferry Network and SERINKO are currently in launch/build phase, which is precisely why I am looking for somebody on a monthly retainer basis rather than a task-by-task freelancer arrangement. I am looking for somebody who can gradually take ownership of the accounts and help shape the overall digital presence from the ground up.

    We already have foundational brand direction and visual thinking for both projects. Istanbul Ferry Network already has substantial material, while SERINKO is currently finalising its logo and brand guidelines. I am in the process of retaining the right designer for that, and the core assets should be ready within approximately a week.

    In terms of goals, both organic audience growth and partnership visibility matter heavily.

    For Istanbul Ferry Network in particular, the platform has a strong B2B and strategic dimension alongside the public-facing/community side. We are actively looking for sponsorships, strategic partners, technology collaborators, and potentially investors, as it is a fairly ambitious urban mobility and cultural infrastructure project.

    The expectation would be for the Social Media Manager to:
    • Help establish and open the relevant accounts across platforms
    • Build consistency and momentum from an early stage
    • Contribute to content planning and audience growth
    • Potentially support light creative direction and short-form content thinking

    I will provide all available assets, references, decks, brand materials, visual directions, and project context as we move forward.

    At this stage, flexibility, initiative, and genuine enthusiasm for the projects matter a great deal. Hence my request for a monthly retainer fee.

    Oyetunji E.16 May 2026

    Thank you for the detailed explanation. I completely understand the direction and vision you have for both Istanbul Ferry Network and SERINKO.

    I can see this is much more than standard social media management and is really about building strong long-term digital identities with both cultural and strategic positioning in mind. The combination of audience growth, storytelling, partnerships, and brand-building is something I genuinely find interesting.

    I also understand the importance of initiative, consistency, and helping shape the platforms from an early stage rather than simply posting content, and I would be excited to contribute to that process.