Social Media Management

A. Help to grow, engage and maintain the brand's presence on social networking sites (primarily Instagram, Facebook and Twitter, but also LinkedIn, YouTube, etc.) by sparking conversations and engaging online visitors;
B. Develop and implement social media strategies and promotional campaigns;
C. Participate in and build new communities and identify new ways for the brand to engage online;
D. Grow social media membership base and convert members into enthusiastic advocates, sales leads and accounts;
E. Develop relationships with external bloggers by providing them with information about brand campaigns;
F. Monitor media and analyst coverage, trends, and upcoming research agendas for brand participation;
G. Develop and support SEO (Search Engine Optimization) strategies;
H. Use Social Media and SEO to drive measurable results;