Small Business Management - Products and customers

Num. of articles: 3
Words per article: 750
Industry: Business
Topic: Managing products and customers
Tone: Formal/Professional
Outline & Structure: Essay I Evaluating providers (of products, materials): testing several providers, handling several providers, getting more, getting less, and making transitions.
Essay II. How to capitalize from customer insight?: Regardless of how customer insight is obtained there are questions that are more important than others. Sifting through data and quantifying results.
Essay III. Discontinuing a product: Cutting your losses. Importance of data. Making a smooth cut.
Extensive research needed: yes
Extra notes: More details will be given to whoever gets awarded the job. This is a work for hire for a blog section in a management consulting firm website. It should be directed to small business owners, include cited sources, and focus on quantitative over qualitative predictions. It should be done with the consulting firm in mind (readers should be reminded of the value of expertise), and leave cliffhangers that can be solved by purchasing consulting services. We don't want any inclusion of the consulting services themselves in the articles, as any such additions will be handled by our firm.