Experience Level: Intermediate
We operate an ecommerce store and are undertaking a programme of SEO. We require an analyst to review each of 50 targetted search phrases in each of google.com, google.co.uk and Bing.com (i.e. 150 permutations). For each phrase the analyst should review the search position being attained and the number of click throughs being achieved against industry standards. Where the click through rate is below industry expectations as per published metrics the analyst should review which website page is being presented by the search engine and the snippet of text being displayed. The analyst should then propose, where appropriate, an alternative page to be optimised for that search phrase and an alternative snippet to be targetted for display by the search engine.
Denis C.0% (0)
6 Jun 2011
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