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- Proposals: 4
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Description
Experience Level: Intermediate
Purpose of projectMarket research proposal
is a plan, stock of ideas and offers for conducting themarketing research. The proposal plan will deal with who is to be surveyed, how this willbe done, how the analysis will be conducted, including the use of any specialized licensedresearch techniques and what will be delivered to the client. In this research proposal I willbe highlighting Arla food products problems or opportunities in the market.
Executive summary
The marketing proposal is divided into different sections with each focusing upon differentaspects, which helps in research problem solving.The first section describes the history of the organization, which will provide thebackground, secondary research, and the marketing environment in which the companyoperates. It consists of the operational activity carried out by the company and their marketing strategy.The second phase is identifying and specifying the problem or opportunities faced by Arla.Research objectives will be developed which defines the main purpose of the research.After setting up the research objectives, a research design, which will, lay down thefoundation for conducting the project, will be specified. This includes the method of collecting the data for the research, nature of instrument used for collecting the data,sampling plan and the sample size.The next step will focus on the way data is collected and who will be responsible for it. Themethods of analyzing the data and reporting will also be given. The subsequent step dealswith presenting the cost and timetable of conducting research by breaking down intovarious segments.The penultimate involves noting down the research organizations or the key researchersinvolved in the whole research project.The ultimate steps include all the secondary sources from where data has been taken.
Bryan O.
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Last project
5 May 2024
United Kingdom
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Good morning Bryan, would you consider someone from the UK?
Thanks, Jade
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