Competitor keyword analysis
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Description
Experience Level: Intermediate
Estimated project duration: less than 1 week
I represent the Chartered Quality Institute. I wish to benchmark 2 of our competitors’ training courses, and review our 2015 programme of courses by answering the following questions.
1. How are delegates finding out about competitors’ training courses?
a. Search VS referred VS social VS direct (expressed as traffic volume)
b. A list of referral websites
c. A list of common keywords
i. To directly competing courses
ii. To competing course categories
2. How popular are our competitors’ training courses?
a. Estimated search volume over a 12 month period
b. Unique visitor traffic
c. How many are sold (if possible)
Our current webpages are not optimised for the web, and I do not require advice on how to improve my own webpages. I only require an analysis of my competitors.
I can supply a detailed word document listing competitor websites with specific URLs. (I tried to upload this into the samples area, but generated a 'HTTP error' message)
Please explain to me how you would approach this report, and what your price would be. I would like to see a sample of a previous report you have conducted. I would like a summary answer to each of the questions included within the report.
1. How are delegates finding out about competitors’ training courses?
a. Search VS referred VS social VS direct (expressed as traffic volume)
b. A list of referral websites
c. A list of common keywords
i. To directly competing courses
ii. To competing course categories
2. How popular are our competitors’ training courses?
a. Estimated search volume over a 12 month period
b. Unique visitor traffic
c. How many are sold (if possible)
Our current webpages are not optimised for the web, and I do not require advice on how to improve my own webpages. I only require an analysis of my competitors.
I can supply a detailed word document listing competitor websites with specific URLs. (I tried to upload this into the samples area, but generated a 'HTTP error' message)
Please explain to me how you would approach this report, and what your price would be. I would like to see a sample of a previous report you have conducted. I would like a summary answer to each of the questions included within the report.
Sarah R.
100% (3)Projects Completed
4
Freelancers worked with
4
Projects awarded
80%
Last project
5 Aug 2021
United Kingdom
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