"Lean Start up" methodology|Want to drive traffic to landing page|Test Hypothesis

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Agnieszka B.Rich H.Fabio R.Hitesh W.Jagdeep B. have already sent a proposal.
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Experience Level: Intermediate
Basically I am trying to launch a platform and as much as possible I want to follow the "lean startup" methodology.
My idea has some major assumptions about my target market and so before I can push forward I need to test these.

My idea is to build super simple landing pages and use Adwords to drive traffic (adwords for speed)
The landing page will have “consumer problem”, proposed solution, link to find out more and a Sign up form. I want to mention where in the sales pipeline consumers are falling off. I.e do they care enough about the ‘problem’ that they click to read more? Do they read more and then aren’t convinced so they don’t sign up? You get the idea of what I am trying to test.
We will have the same landing page but multiple versions with different copy to see which one is more effective.

However, because the keywords I am targeting are low traffic volume I wasn’t able to run the adword campaign myself – so need an expert. I PERHAPS cannot just rely on adwords, I also need to make some organic traffic/other tricks to drive RELEVANT traffic to the page, this is why I need your help.

As you can imagine my focus is on speed. I don’t want to do anything black hat or against the rules, just want to drive a sample of consumers so I can understand my market.
I need someone who understands the ‘lean start up’ methodology so can understand why I am doing this test and that I want to keep my costs down and also aiming for speed, rather than perfection.
Many thanks

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