Sales - Golf bookings

I want to increase the amount of sales of our conferencing, golf bookings, events and memberships at our golf course and conference centre

due to economic pressure we need to increase the amount of sales we bring into the site;
this includes
1. increase conference activity
2. increase the number of golfers who pay and play and use us for society days.
increase the number of members who use our site as they have dwindled.
4. tap into our events business and prmote the use of the site for more events