Report measuring the website

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Develite M.Ravinder S. have already sent a proposal.
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Experience Level: Expert
(Search Engine Optimization ) E-Metrics PayPal and
Pay-Per-Click advertising campain

I need the 2 questions below doing with references

(1)Write a report for the Marketing Committee. The report is to be called “Measuring the Web Site”.

a.Identify key behavior and performance metrics that you recommend the organization collects.
b.Provide the web team guidance on how this data should be collected.
c.Using an appropriate tool illustrate the collection of the metrics you have identified.
d.Present your findings and make recommendations based upon these findings.

(2)Develop a presentation of a design of a Pay-Per-Click advertising campaign to support the promotion of your chosen topic. This presentation is to be delivered for assessment in NOTES pages format so your comments/analysis/research to each slide are visible.

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