Public Relations Champaign for Start up Project Management Training Company in Reading

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  • Proposals: 8
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  • #16169
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Simon C.Louise E.Claire S.David S.C L B. + 3 others have already sent a proposal.
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Experience Level: Intermediate
We are looking for a public relations professional with good connections to the (project) management business media to help get the best value out of a small marketing budget for this new and innovative project management training company with a significant web presence. We use on-line e-learning, printed study guides on Amazon and pod-casts on iTunes, on-line web support, as well as traditional workshops to offer a more effective learning process at a lower cost in time, money and disruption.
We need support from a PR professional design and run a campaign. Some initial ideas but we are below but we are basically looking for you to plan and execute the campaign based on your experience.
Our ideas include
1. Promoting a project management study guide (book) though on-line and traditional channels. This is already for sale on Amazon.
2. Preparing press releases which will grab media attention
3. Good contacts with the trade press coverage for our new approaches (management today, personnel today, project, project management today, computer weekly etc)
4. Publishing press releases on the best web free and subscription PR services and news feeds.
Ideally we are looking for someone to propose a professional PR campaign. If successful this launch campaign could be the first of many assignments as we grow.

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