New product launch

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Simon C. has already sent a proposal.
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Experience Level: Intermediate
We are launching a completely new electronics product into the consumer market this autumn. The product is novel and has a number of aspects that we believe make it very 'PR-able', and capable of generating exposure on TV, radio and in the press.

We just don't know how to do this - how to contact and approach the right people in the media, and how to frame our story.

We'd like to meet a PR expert with a proven track record in this area to assist us with the launch of the product.

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