Can you get me in the press? Launch PR work and press release for new consumer product

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Experience Level: Intermediate
We have an urgent requirement for PR and press release for the launch of our brand new, exciting and innovative shoe storage system, the Flexi Shoe Rack. (see and

The Flexi Shoe Rack is the world's FIRST and ONLY flexible shoe storage and organiser and we are proud to be its inventor.

Although we have a niche product we believe we have a compelling story which will be very attractive not just for home and lifestyle press but also for trade related press, national newspapers and international press.

The first condition for applying for this role is that you are as excited about the Flexi Shoe Rack as we are. There is little point in promoting a product you don't believe in.

The second ABSOLUTE MUST HAVE condition is that you have home and interior PR experience. Also desirable is fashion, accessories and footwear PR experience.


Firstly we would like you to write some killer copy/article/press release for our launch towards the end of May. We would then like to appear in at least 4 prominent home and interior publications or national newspapers AND 2 coverages in related trade publications.

The bid is therefore for both creating the copy/article/press release and obtaining coverage in at least 4 home and interior magazines PLUS coverage in 2 related trade publications.

I would also like a quote for a fixed fee for each further press coverage.

I would be grateful if you could answer the following queries
1. What press releases/articles have you done and how successful were the releases? Do you have examples
2. Do you have any experience specifically in home lifestyle press releases/article publication and how successful were they?
3. Which publications will you target for this campaign and how good are your chances of getting us in it?

I look forward to hearing from you and thank you for bidding!


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