User Persona Development & Content Map (Luxury Travel)
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- Proposals: 4
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- #1463335
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Description
Experience Level: Intermediate
Estimated project duration: 1 day or less
I am looking for someone to help develop 4x user persona profiles. I will provide completed stakeholder questionnaire answers and Analytics data. Further industry knowledge or research you are able to do to complete the profiles would be ideal. This is for a luxury travel / property brand.
Profiles may include, but are not limited to:
- Job Title
- Industry
- The challenges that they care about most
- Their professional goals
- Typical age
- Typical salary
- Typical education
- Their demographic
- Their personal goals
- A day in the life of...
- Their pain points
- How and where they absorb news
- Where they spend their time online
- Objections to your product or service
- What they may want from you
I am also looking for these personas to be mapped to different stages of the website's user journey:
- Awareness
- Consideration
- Conversion
- Loyalty/Advocacy
For each persona at each stage I will need details for their 'information needs' and relevant 'content types'. I can provide a spreadsheet template with examples if necessary.
Looking to get this done ASAP as will be used for a larger content audit / strategy project.
Price negotiable.
Thanks and I look forward to your proposals.
Lucy
Profiles may include, but are not limited to:
- Job Title
- Industry
- The challenges that they care about most
- Their professional goals
- Typical age
- Typical salary
- Typical education
- Their demographic
- Their personal goals
- A day in the life of...
- Their pain points
- How and where they absorb news
- Where they spend their time online
- Objections to your product or service
- What they may want from you
I am also looking for these personas to be mapped to different stages of the website's user journey:
- Awareness
- Consideration
- Conversion
- Loyalty/Advocacy
For each persona at each stage I will need details for their 'information needs' and relevant 'content types'. I can provide a spreadsheet template with examples if necessary.
Looking to get this done ASAP as will be used for a larger content audit / strategy project.
Price negotiable.
Thanks and I look forward to your proposals.
Lucy
Lucy K.
96% (41)Projects Completed
50
Freelancers worked with
46
Projects awarded
37%
Last project
4 Jun 2018
United Kingdom
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Hi Lucy how quickly do you need this doing?
thanks
Elaine
328440
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