Search Engine Marketing Manager
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Post a project like this£55/hr(approx. $69/hr)
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- Proposals: 0
- On-site in London, GB
- #106849
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Description
Experience Level: Expert
Search Engine Marketing Manager
East London
£45 -£55 per hour
Our client is a NYSE List company with a global reputation for delivering technology and innovation. The growth of the business is significant with a healthy future ahead.
To support the growth of the business our client is looking for a talented individual to support the development of the SEM strategy.
Key Responsibilities:
Support the Team Lead in the development of program and campaign insight to help develop business cases required for the development of any proposed SEM opportunity
Create key word strategies on a business unit basis that can be used for SEM, SEO and Social Media Marketing
Support the development of SEM campaign performance measurement
Through the use of testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording to grow and optimise the keywords portfolio
Manage the campaign launch
Work closely with various teams in the delivery of analytic strategy.
Manage reporting resources that provide productivity and performance measurement.
Ensuring best practice for internet privacy and business procedure are compliant to the global business policies
Build strong relationships internally with Senior Management as well as manage relationships Third Party Vendors
Qualifications and background:
Strong work experience within SEM Internet Marketing
Results driven with superb planning and time management skills wit the use of Project Management tools such as MS Project
Able to deal with financials and budgets
Lead, develop and motivate teams
Experience in ad copy development
Strong experience with analytic tools such as Google analytics, Core Metrics or Omniture
Able to manage accounts with Google Adwords, Yahoo Search Marketing, and Microsoft Live Search
Experience strategy development and execution for internal and external site linkage
Experience in a range of techniques including acquisition, retention, field marketing, online marketing, e-mail, branding, social media, mobile
Exposure to Hardware, Software and Services marketing is preferred
East London
£45 -£55 per hour
Our client is a NYSE List company with a global reputation for delivering technology and innovation. The growth of the business is significant with a healthy future ahead.
To support the growth of the business our client is looking for a talented individual to support the development of the SEM strategy.
Key Responsibilities:
Support the Team Lead in the development of program and campaign insight to help develop business cases required for the development of any proposed SEM opportunity
Create key word strategies on a business unit basis that can be used for SEM, SEO and Social Media Marketing
Support the development of SEM campaign performance measurement
Through the use of testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording to grow and optimise the keywords portfolio
Manage the campaign launch
Work closely with various teams in the delivery of analytic strategy.
Manage reporting resources that provide productivity and performance measurement.
Ensuring best practice for internet privacy and business procedure are compliant to the global business policies
Build strong relationships internally with Senior Management as well as manage relationships Third Party Vendors
Qualifications and background:
Strong work experience within SEM Internet Marketing
Results driven with superb planning and time management skills wit the use of Project Management tools such as MS Project
Able to deal with financials and budgets
Lead, develop and motivate teams
Experience in ad copy development
Strong experience with analytic tools such as Google analytics, Core Metrics or Omniture
Able to manage accounts with Google Adwords, Yahoo Search Marketing, and Microsoft Live Search
Experience strategy development and execution for internal and external site linkage
Experience in a range of techniques including acquisition, retention, field marketing, online marketing, e-mail, branding, social media, mobile
Exposure to Hardware, Software and Services marketing is preferred
Jo G.
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Last project
5 May 2024
United Kingdom
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