Need help on pricing

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Experience Level: Intermediate
I offer a service via my website and want to:

1) maximise profits
2) spend as much time as possible
3) Increase profit per sale
4) entice customers to buy more then what they actually came for

My plans are to provide the service form with a number of optional extras and want to know the best way to do it using your experience and thought.

I will give you the full details what i offer and need you to first look at my competitors then decide the best pricing structure.

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