Marketing plan for German children’s game for mobile and tablets (2-5)
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Post a project like this2366
€100/hr(approx. $107/hr)
- Posted:
- Proposals: 3
- Remote
- #1746633
- Completed
Description
Experience Level: Intermediate
Estimated project duration: less than 1 week
We at the Norwegian game studio Agens have developed an interactive storybook for children in the age 2-5, based on the fairy tale The Billy Goats Gruff. It has since its launch been one of the most popular children’s apps in the Norwegian market and is available for tablets and mobile phones (iOS and Android).
Game video here : https://www.youtube.com/watch?v=yFc_7N1crh0
Now we have localized the mobile app to the German language with German voice acting, and we need to do promotion and marketing of the app for the German market.
We want a freelancer to do the following:
A marketing/promo plan with
A brief background section about the general state of the German children’s app market.
A prioritized list in a table format with the most relevant and popular German blogs, media outlets, popular social media groups, online forums and similar, for parents in this segment.
The list should also include reach/circulation stats/estimate, contact details to person/journalist, a proposed approach, and key info
A conclusion and an educated recommendation for what angle and marketing hook would work best for our product in the German market.
Requirements:
It is vital that the candidate has a solid understanding of the German language.
It is preferable if the candidate has familiarity with the area (children/parenting)
The candidate should ideally live in Germany and be close to the market and the zeitgeist of German trends and technology use.
Game video here : https://www.youtube.com/watch?v=yFc_7N1crh0
Now we have localized the mobile app to the German language with German voice acting, and we need to do promotion and marketing of the app for the German market.
We want a freelancer to do the following:
A marketing/promo plan with
A brief background section about the general state of the German children’s app market.
A prioritized list in a table format with the most relevant and popular German blogs, media outlets, popular social media groups, online forums and similar, for parents in this segment.
The list should also include reach/circulation stats/estimate, contact details to person/journalist, a proposed approach, and key info
A conclusion and an educated recommendation for what angle and marketing hook would work best for our product in the German market.
Requirements:
It is vital that the candidate has a solid understanding of the German language.
It is preferable if the candidate has familiarity with the area (children/parenting)
The candidate should ideally live in Germany and be close to the market and the zeitgeist of German trends and technology use.
Håvard C.
100% (1)Projects Completed
1
Freelancers worked with
1
Projects awarded
100%
Last project
22 Nov 2017
Norway
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