Marketing Management for Scaffolding Business

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Experience Level: Expert
1. Customer and Market Intelligence Analysis
2. Identify and Prioritize Market Opportunities, Segments and Channels
3. Define Market offerings and Value Propositions based on Market Pricing Analysis and Strategy.
4. Develop Market Forecasts
5. Establish Marketing Budgets.
6. Build a strong Brand image,
7. Track Customer Feedback • Revenue, Satisfaction and Metrics
8. Documentation , Executive Supervision and Networking among all stake holders and customer base

D: Exposure

1. Strong Background in the Scaffold Industry with at least basic Knowledge of the technical aspects of Access Scaffolding and Formwork
2. GCC Experience Preferred - Exposure to and Knowledge of the potential scaffolding market in KSA would be a distinct advantage.
3. Have worked in a pure B2B Marketing Environment as opposed to a combined sales and Marketing Role
4. Knowledge of and implementation of the Best in Class Marketing Strategy, analysis and Practices including Pestle, SWOT, Boston’s and Ansoff's Matrices, Mckinsey and GE Matrices etc.
5. Excellent Computer and Presentation Skills

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