Marketing for Luxury Car Hire firm
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Description
Experience Level: Intermediate
We are a recently established luxury car hire firm with Bentley Flying Spur and Mercedes E-Classes on our fleet. Our prices are extremely competitive, as we are attempting to attract business.
The way this line of business works is two-fold. Firstly, other hire firms may have Bentleys list on their fleet, but they will not actually own the fleet. Instead, work they receive, will be subcontracted to us, at our prices agreed to them.
The other way is to attract direct business from hotels, country\'s embassies, wedding planners, wedding venues, corporate customers, which obviously attract higher margins as we are dealing directly.
We are looking for someone to contact these firms by telephone and email, to market our vehicle. Prices that a confirmed booking should attract will be as follows:
hourly rate (within M25) - £80 (3hr minimum)
3 hour Wedding £300
4 hour Wedding £380
6 hour Wedding £500
8 hour Wedding £700
10 hour Wedding £750
Heathrow £195
Gatwick £170
Stansted £300
Luton £300
London City Airport £170
Longer Distances: £3.50 - £4 per miles
Usually, no party you contact will have confirmed bookings to provide immediately, but they will register our company and vehicle on their books, and when they receive a booking, they will forward it onto us.
Bookings usually start within 2 weeks of establishing contact with them. We are willing to pay a commission on all revenues received for the first 12 months through companies whom you were responsible for bringing to us.
The way this line of business works is two-fold. Firstly, other hire firms may have Bentleys list on their fleet, but they will not actually own the fleet. Instead, work they receive, will be subcontracted to us, at our prices agreed to them.
The other way is to attract direct business from hotels, country\'s embassies, wedding planners, wedding venues, corporate customers, which obviously attract higher margins as we are dealing directly.
We are looking for someone to contact these firms by telephone and email, to market our vehicle. Prices that a confirmed booking should attract will be as follows:
hourly rate (within M25) - £80 (3hr minimum)
3 hour Wedding £300
4 hour Wedding £380
6 hour Wedding £500
8 hour Wedding £700
10 hour Wedding £750
Heathrow £195
Gatwick £170
Stansted £300
Luton £300
London City Airport £170
Longer Distances: £3.50 - £4 per miles
Usually, no party you contact will have confirmed bookings to provide immediately, but they will register our company and vehicle on their books, and when they receive a booking, they will forward it onto us.
Bookings usually start within 2 weeks of establishing contact with them. We are willing to pay a commission on all revenues received for the first 12 months through companies whom you were responsible for bringing to us.
Asim L.
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Last project
26 Apr 2024
United Kingdom
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