Marketing Consultant - with email marketing focus

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Experience Level: Intermediate
Press Loft - the online press office that offers Companies affordable PR tools - is looking for a marketing consultant to join our highly successful team due to rapid growth.

This role offers a self-motivated individual the opportunity to excel through promoting Press Loft to our audiences, driving memberships, company profile and brand awareness. The role would suit a confident self-starter with a solid background in B2B marketing - in particular with experience in email marketing campaigns and B2B online services.

The successful candidate will have a creative yet methodical and hands-on approach, and the ability to work independently within a our team, with the option for remote working, but ideally be in our offices 1-2 days per week. To excel within this role, you will be results-focused with excellent measurement & analysis skills.

Summary of Key Activities:

The general objective of all marketing activity will be to increase membership of Journalists, PR's & Companies

1. Develop and implement direct email marketing plan to drive subscriptions and journalist usage, including selection and management of outsourced email marketing system

2. Develop corresponding sales process plan for the team in response to above marketing plan

3. Develop customer loyalty and retention program

4. Drive press coverage in relevant trade press

5. Develop and implement strategy for development and maintenance of customer database.

6. Development of strategic partnerships to drive sales and brand awareness

7. Copy writing of marketing material, in particular email campaigns. Web copy-writing skills and awareness also required

8. Measurement - providing analytical reports of marketing activities

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