Digital Marketing Specialist Needed - Pre-Launch Campaign

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  • Proposals: 2
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  • #681850
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Mark W.Col S. have already sent a proposal.
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Experience Level: Intermediate
I'm in the process of launching a new content rich health and fitness website and need some help with a pre-launch/launch campaign.

I'm looking for someone with digital marketing/social media/seo experience to work with us on an ad hoc basis during the next 5-6 weeks to come up with ideas and strategies for our pre-launch campaign.

I'm looking at possibly a seed launch approach for the pre-launch (open to other suggestions on strategy), drip feeding free fitness challenges each week (video content) which site visitors can gain access to by sharing their email address (linked to our mailchimp account). We will then bring together on the 13th March (via Google Hangout) a number of people to take part in our LIVE Fitness Fundraising event. I'm looking to get both primary schools and families involved in the whole pre-launch phase.

The aim of the pre-launch campaign is to promote a time limited offer for new subscribers to this website.

Target Market: Parents (with children aged 3-11 years), Schools (Primary Schools)
Key Dates: Pre-Launch - Friday 13th March (Pre-Launch fitness event to tie in with Comic Relief), Monday 23rd March, Launch date.

I currently already have a database of around 450 parents and 30 school contacts, I have a number of contacts in the sports/fitness sector that can be utilised, and have a few contacts with professional athletes that could be potentially used for the pre-launch campaign (subject to availability).

This is a completely new project, so this would be an excellent opportunity for someone to come on-board from the start. An appreciation of the budgetary constraints of such a start-up and the ability to be creative and think outside the box is a must.

I am ideally looking for someone who is ideally based in and around the Manchester area but would consider someone who wants to work remotely.

If you are interested in working with us on this project please put the word FITNESS at the top of your proposal and please submit a proposal outlining;

- Any relevant experience and key skills to carry out this role
- Availability over the next 5-6 weeks
- Any relevant projects that are similar in context to this project (kids health and fitness), along with results achieved
- An idea of the strategy you would implement for the pre-launch/launch, along with a fixed fee/proposal (price and strategy will be taken into consideration when appointing).
- Three words that best describe you

Further information on the project can be provided. Our standard NDA will need to be signed prior to any work commencing. Thanks for your interest!

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