Company Rebranding
- or -
Post a project like this3047
$$
- Posted:
- Proposals: 3
- Remote
- #977932
- Awarded
Description
Experience Level: Intermediate
Estimated project duration: 1 - 2 weeks
I am on the board of a company that has built its business over the past 4 years and is now looking for significant growth. The company’s capital providers and my fellow board members have asked me to assess various opportunities for the company to expand.
This is in effect a relaunch of the company, and covers all aspects of the business, including operating model, branding, sales & marketing and product development.
By the end of this week (week beginning 30th November) we’ll have identified potential new markets, having completed segmentation analysis; a thorough assessment of existing and potential markets, including identification of segments, competitor analysis for each segment and a PEST and SWOT analysis.
The key next step in this project is to go through a rebranding exercise, the result of which will be proposed to the board. I’m hoping to receive brief proposals, along with costs and timeframes to work with someone on a systematic rebranding process (could be a workshop - either in person or remotely - I'm completely open to ideas), that will preferably include the development of a new name and logo (but that’s not vital). The time requirements are tight, as we need to have completed the project next week, i.e. the week beginning 7th December. As a result of the timelines I will be the sole representative of the company in this process.
The rebranding exercise will capture all components of the relaunched company, including the new value proposition and key messaging, and a new identity through a new name and logo.
I am of course happy to answer any clarification questions.
Thanks
Jason
This is in effect a relaunch of the company, and covers all aspects of the business, including operating model, branding, sales & marketing and product development.
By the end of this week (week beginning 30th November) we’ll have identified potential new markets, having completed segmentation analysis; a thorough assessment of existing and potential markets, including identification of segments, competitor analysis for each segment and a PEST and SWOT analysis.
The key next step in this project is to go through a rebranding exercise, the result of which will be proposed to the board. I’m hoping to receive brief proposals, along with costs and timeframes to work with someone on a systematic rebranding process (could be a workshop - either in person or remotely - I'm completely open to ideas), that will preferably include the development of a new name and logo (but that’s not vital). The time requirements are tight, as we need to have completed the project next week, i.e. the week beginning 7th December. As a result of the timelines I will be the sole representative of the company in this process.
The rebranding exercise will capture all components of the relaunched company, including the new value proposition and key messaging, and a new identity through a new name and logo.
I am of course happy to answer any clarification questions.
Thanks
Jason
Jason F.
100% (11)Projects Completed
29
Freelancers worked with
20
Projects awarded
30%
Last project
14 Apr 2023
United Kingdom
New Proposal
Login to your account and send a proposal now to get this project.
Log inClarification Board Ask a Question
-
There are no clarification messages.
We collect cookies to enable the proper functioning and security of our website, and to enhance your experience. By clicking on 'Accept All Cookies', you consent to the use of these cookies. You can change your 'Cookies Settings' at any time. For more information, please read ourCookie Policy
Cookie Settings
Accept All Cookies