Social Media Ads Optimisation
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- Proposals: 1
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- #1549236
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Description
Experience Level: Intermediate
Estimated project duration: 1 day or less
We have two existing PPC ad campaign running in the world's largest social media platform!
The ad is targeting our ideal 'avatar' or target customer
The CTA is to sign up to receive an information brochure in exchange for an email address or webinar sign up.
The follow up action is to feed into a marketing funnel in Infusionsoft to sign up to a digital course or subscription service
This is what we need right now (could be more to follow):
We want to reduce the average cost per acquisition (CPA) onto our database from our PPC Ads by at least 50% to around £0.50 to £0.80 range
The hourlie should be able to flex the graphics, copy and target audience & split test ads to achieve this result
We also have a variation of the offer, such as an online quiz instead of the brochure, so a split test of that would also be good to test.
These are two of 3-4 funnels we are currently working on in some shape or form, so as said more could follow as could other social media and marketing channels.
I can probably scope out the requirement a little better as we engage (briefing document available)
Thanks
The ad is targeting our ideal 'avatar' or target customer
The CTA is to sign up to receive an information brochure in exchange for an email address or webinar sign up.
The follow up action is to feed into a marketing funnel in Infusionsoft to sign up to a digital course or subscription service
This is what we need right now (could be more to follow):
We want to reduce the average cost per acquisition (CPA) onto our database from our PPC Ads by at least 50% to around £0.50 to £0.80 range
The hourlie should be able to flex the graphics, copy and target audience & split test ads to achieve this result
We also have a variation of the offer, such as an online quiz instead of the brochure, so a split test of that would also be good to test.
These are two of 3-4 funnels we are currently working on in some shape or form, so as said more could follow as could other social media and marketing channels.
I can probably scope out the requirement a little better as we engage (briefing document available)
Thanks
Richard B.
99% (28)Projects Completed
11
Freelancers worked with
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Last project
16 Dec 2021
United Kingdom
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