B2C lead generation
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Description
Experience Level: Intermediate
I would like advice on how to build a telephone-based B2C strategy in order to generate leads for my health and wellbeing company. UK Health Direct Ltd is the manufacturer of the Eurotherapy Classic, a hand-held health and wellbeing massager that is proven to improve wellbeing for sufferers of arthritis and other conditions. Currently, the Eurotherapy Classic is retailed using direct selling at exhibitions such as the Ideal Home Show, and has proven to be extremely popular. I would now like to branch out and make the product more accessible. A demonstration is essential, not only to demonstrate the effectiveness of the product but also to act practical instructions for its use. As such, I would like to be able to ask people if they would like a trained sales consultant to visit them in their own home in order to provide a demonstration in order to lead to a sale. It is important to my company to operate within the Sales of Goods Act, and any other legislation that is pertinent to this type of sales activity. Therefore, I would also like advice on direct selling, B2C telephone appointment setting, and sales to potentially vulnerable people i.e. the elderly who are our target market.
Chris A.
0% (0)Projects Completed
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Last project
21 Mar 2015
United Kingdom
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