Brand DNA Document or my Music website
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£500(approx. $628)
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Website Developer, Graphic Designer, Transcriber, Content writer, CAD Expert, Python Developer, Photo Editor, Web Scrapper, JAVA developer, Android developer, Wix/Shopify Expert,
Regensburg
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Description
Experience Level: Expert
Can you help me put my Branding DNA document together for my soon to be launched music project?
The service I am ideally looking for is one where you consult with me over the phone and a bit like a journalist, where you ask the questions and get the information out of me. And then you make sense of it and pull it all together and provide a concise document I can use as a reference for marketing my brand.
Is that a service you offer?
If so, I have a template "Creating Your Brand DNA" which I have included (below). This is a document I need to complete as part of an online music marketing course I am currently working through.
I have already read all the questions, considered the answers and made some notes, so I know roughly what I want to say, but I need professional help with it.
------------------------------------------------------------------------------------------------
Creating Your Brand DNA Elements # 1: Brand Name & Type
Your Brand name should reflect all the elements of your brand DNA and catch the attention of your audience. It should also reflect what type of brand it is, IE. Personal Brand, Company Brand, etc.

Elements # 2: Your Brand Vision & Mission Statement
Your Brand Vision is “The What”. It’s the end goal. Where does your brand aspire to be in 10 years time? Your Brand Mission is “The How”. How will your brand get to its end goal outlined in your vision?
Your Brand Vision Statement

Your Brand Mission Statement
Element # 3: Your Brand Story
Why are you here? What events, experiences and frustrations led you to want to do what you’re now doing? Your story or the story of why your brand exists should be an integral part of your Brand DNA.
You’ll want to take some time to write out your Brand Story, including 2 to 3 “turning points” in your journey which has helped to define who and what your brand is today.

Element # 4: Brand Values
What does your brand stand for? What does it not stand for? Authenticity and integrity should be the foundation of your brand values and your brand values will create hooks that will pull your ideal customer in and convert many of them into hyper engaged super fans.
Element # 5: Your Brand’s Service / Products
What does your brand offer? What does it do?
Are you offering a product? A service? An experience?
Clearly defining what your service and/or product does and how it provides value to your audience will further help you with creating messages that connect with your target audience. Your brand might have a suite of services and products, it might strive to have a lot more in the future, regardless, its key to be clear on what it offers right now.

Element # 6: Your Brand’s Unique Selling Points
otherwise known as your “USP”
Your unique selling points articulate what makes your brand different? Why should somebody choose to engage with your brand? What makes your brand different from others that are similar? Your USP is closely aligned to your brand values, but here you should get granular and specific around what makes your service or products special vs the competition.
Element # 7: Your Brand’s Target Avatar
Who is your ideal client or fan?
What are their characteristics? Specify Age, gender and location if applicable, what do they like and dislike? What’s their household income?
Take a moment to describe them now.

What problems does your audience need solved? What are there pain points?

How does your product/service solve that problem for them?

Element # 8: Your Brand’s Tone of Voice
How does your brand communicate its message? What character traits does your brand have?
Your brand’s tone of voice is all about the language you use, that will define its personality:
● Isitserious? ● Isitfunny? ● Isitprofessional ● Isitcasual?
The tone of voice section of your Brand DNA should be congruent with who your target audience is... IE. If you are targeting a corporate audience, but your language is humorous or casual, then there may be a disconnect...
Clearly defining your brand tone of voice will help you to have consistent messaging across all communication channels and platforms.
Take a moment to define the elements of your brand tone of voice:

Element # 9: Your Brand’s Design Elements
This is all about the visuals.
What fonts does your brand use?
What colours and image stylisation does it adopt?
How should your brand’s logo be shown and does it have other icons / detailing that also forms part of the overall design elements?
Does it symbolise a deeper meaning?
Clearly defining your brand’s design elements is integral to how your brand is perceived by others.
Take some notes below, but now you’ve got the first elements of your Brand DNA defined, you can take this document to a creative director or designer to help you define all of the design elements that will complete you Brand Identity.



The service I am ideally looking for is one where you consult with me over the phone and a bit like a journalist, where you ask the questions and get the information out of me. And then you make sense of it and pull it all together and provide a concise document I can use as a reference for marketing my brand.
Is that a service you offer?
If so, I have a template "Creating Your Brand DNA" which I have included (below). This is a document I need to complete as part of an online music marketing course I am currently working through.
I have already read all the questions, considered the answers and made some notes, so I know roughly what I want to say, but I need professional help with it.
------------------------------------------------------------------------------------------------
Creating Your Brand DNA Elements # 1: Brand Name & Type
Your Brand name should reflect all the elements of your brand DNA and catch the attention of your audience. It should also reflect what type of brand it is, IE. Personal Brand, Company Brand, etc.

Elements # 2: Your Brand Vision & Mission Statement
Your Brand Vision is “The What”. It’s the end goal. Where does your brand aspire to be in 10 years time? Your Brand Mission is “The How”. How will your brand get to its end goal outlined in your vision?
Your Brand Vision Statement

Your Brand Mission Statement
Element # 3: Your Brand Story
Why are you here? What events, experiences and frustrations led you to want to do what you’re now doing? Your story or the story of why your brand exists should be an integral part of your Brand DNA.
You’ll want to take some time to write out your Brand Story, including 2 to 3 “turning points” in your journey which has helped to define who and what your brand is today.

Element # 4: Brand Values
What does your brand stand for? What does it not stand for? Authenticity and integrity should be the foundation of your brand values and your brand values will create hooks that will pull your ideal customer in and convert many of them into hyper engaged super fans.
Element # 5: Your Brand’s Service / Products
What does your brand offer? What does it do?
Are you offering a product? A service? An experience?
Clearly defining what your service and/or product does and how it provides value to your audience will further help you with creating messages that connect with your target audience. Your brand might have a suite of services and products, it might strive to have a lot more in the future, regardless, its key to be clear on what it offers right now.

Element # 6: Your Brand’s Unique Selling Points
otherwise known as your “USP”
Your unique selling points articulate what makes your brand different? Why should somebody choose to engage with your brand? What makes your brand different from others that are similar? Your USP is closely aligned to your brand values, but here you should get granular and specific around what makes your service or products special vs the competition.
Element # 7: Your Brand’s Target Avatar
Who is your ideal client or fan?
What are their characteristics? Specify Age, gender and location if applicable, what do they like and dislike? What’s their household income?
Take a moment to describe them now.

What problems does your audience need solved? What are there pain points?

How does your product/service solve that problem for them?

Element # 8: Your Brand’s Tone of Voice
How does your brand communicate its message? What character traits does your brand have?
Your brand’s tone of voice is all about the language you use, that will define its personality:
● Isitserious? ● Isitfunny? ● Isitprofessional ● Isitcasual?
The tone of voice section of your Brand DNA should be congruent with who your target audience is... IE. If you are targeting a corporate audience, but your language is humorous or casual, then there may be a disconnect...
Clearly defining your brand tone of voice will help you to have consistent messaging across all communication channels and platforms.
Take a moment to define the elements of your brand tone of voice:

Element # 9: Your Brand’s Design Elements
This is all about the visuals.
What fonts does your brand use?
What colours and image stylisation does it adopt?
How should your brand’s logo be shown and does it have other icons / detailing that also forms part of the overall design elements?
Does it symbolise a deeper meaning?
Clearly defining your brand’s design elements is integral to how your brand is perceived by others.
Take some notes below, but now you’ve got the first elements of your Brand DNA defined, you can take this document to a creative director or designer to help you define all of the design elements that will complete you Brand Identity.



Chris W.
100% (2)Projects Completed
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