Analysis of email campaign with landing page & metrics CONSULTANCY

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Carlie D.
Shafeeq Q. have already sent a proposal.
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Experience Level: Intermediate
I have a project that needs to be turned around by tuesday morning GMT. There are two parts- one is the consultancy and the second a deep dive into the segmentation.

1) The consultancy: I have an email campaign for last week, a copy of the landing page and the metrics (sent, open, click, orders) I also have these against last weeks campaign and last years campaign. I want to understand why there is a lower order rate (conversion) and what suggestions you can make to improve the email and landing page.

2) the segmentation, I also have the same information broken into market segments (hot prospects, new customers, those who havent looked at the site in 60 days etc) and have their metrics too. I would like to have some analysis and suggestion on ideas for engaging each segment.

This should take a experienced Campaign Manager or optimisation consultant no more than 1 hour. I am looking for feedback and advice on email. If you have the scope and experience to undertake this job, please email me with an example of previous analysis you have done and I will appoint by Monday 10am and share documents.

Thanks for your time!


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