Maldives is a small island nation with a total population of 350,000. A total of 197 islands are inhabited while over 100 islands have been developed as luxury resorts. In Maldives, around 35% of the population live in capital city while there are just 2 islands apart from Male’ with a population of over 10,000 people.
Media & Communication in Maldives
Maldives is a well connected country with over 200% mobile penetration and 83% of the population are active in social media. Social media has dominated product promotion and advertising campaigns whist traditional media is being used by large corporates primarily to build the brand and to maintain a good relationship with media.
Unlike some regional markets, Maldivians are more active on Twitter and Instagram than Facebook. Today almost everyone has an Twitter account.
We (Akoya) are one of the top restaurants in the heart of Male’ City. We took over this restaurant on 1 May 2018 and previous management has not focused enough on digital media while our competitors have built a strong online presence.
Some of our competitors
Our online presence
Professionals and youth in Maldives bweteen 16 - 45 years
Tourists visiting Maldives (The restaurant is 2 mins walking distance to the most popular landmarks in Male’ City such as the National Museum and the Islamic Centre. However, due to our poor online presence very few people know the restaurant. Google ranking is poor while it is also not in the top search of trip-advisor and other prominent travel sites
Very few people among the target audience knows about Akoya restaurant
When compared with competitors our ambiance is poor
Akoya is popular for offering delicious meals and drinks
Create brand awareness among target audience
Make the brand lively through digital marketing by means of regular posts, competitions and offers
Make Akoya a top restaurant brand in Maldives
Plan for the next 3 months
May 16 / June 16: Ramazan breakfast - We need to launch a campaign to promote the following products:
1. - Ramazan Breakfast Menu
Ramazan Iftar BUFFET
Divine delights of Ramazan
Experience the best value Ramazan Breakfast Buffet with Akoya
Local | Indian | Italian | Thai
MVR 249 per pax
Plus 6% GST and 10% Service Charge
2. -Ramazan Set Menu (Ad text)
Ramazan breakfast as you mean it
No shopping. No Cooking. No queueing. No headaches
Just sit, relax and experience delicious Local, Indian, Thai & Italian dishes with your friends and family at Akoya
MVR 149 per pax
* We are already designing ads for the above
June 14: FIFA world cup - We plan to promote Pizza and Burger for the world cup season
June 17: Evening Tea - In Maldives, between 4 - 6pm is a meal time in which local short eats are served. At the moment we do not offer evening tea, so restaurant occupancy is very low during this period.
June 19: Delivery service
Budget: USD 300 per month
Requirement from the Agency
We are looking for an agency to provide end to end digital marketing solutions within our budget which is USD300 per month.
The agency should offer a package covering scope of work
We can attend customer queries and complaints. We expect the agency to handle the rest.
Rifath M.100% (6)
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Clarification Board Ask a Question
is this still open for proposal, please?
All of your requirements should be doable within your budget. I presume all the graphics/images relating to the offers/ads already exist? Is that correct? Or would they need to be designed? Please confirm.