Segmentation analysis

We have a c1,500 representative survey relating to public health.

We require segmentation analysis to identify distinct groups based on demographics, behaviour and attitudes that inform specific public health behaviours.

The aim is to create 4 to 6 (give or take) segments that are practical, providing our client with a tool kit to help target these key groups and change negative behaviours.

The outputs required would be the detail of the statistical tests used and the results of these that have led to the selection of the segments (we expect this to be an iterative process, with an initial long-list of segments identified for sharing/discussion with us before focussing in on the top 4 to 6).

In addition, we would want a description for each segment to understand who they are, what their motivations, triggers and characteristics and attitudes are, the barriers they face and how best to engage them.

Timings are tight - raw case data in CSV/excel format will be shared on Monday 22nd June with the expectation that a long-list of segments will be available for sharing/discussion on Wednesday/Thursday of the same week and a final package of outputs available to us by close of day Monday 29th June.

In your bid, please outline your experience and the tools and techniques you would use to form the segments.

The budget below has been set based on PPH recommendation.