SEO - Keyword Research

We're looking for a digital marketing expert with SEO and PPC experience to conduct a keyword research for a new product. The objective, requirement and deliverables are detailed below. Additional context and identified keywords will be provided on project start.

Please reply with:

1) Your high level approach
2) The tool you'd use
3) When you can start and deliver the work
4) How much you would charge as a fixed some?

Our requirement:

Our new product has a basic website, currently in its infancy, but understands the importance of digital marketing and is looking to create a strong online footprint in order to grow awareness of the brand and increase traffic to the site in support of lead generation.

Its medium-term marketing strategy includes both SEO and paid search campaigns, and therefore wishes to undertake a piece of initial keyword research in order to underpin both of these activities.

We're looking for a digital marketing expert, with experience in SEO and PPC, to carry out a piece of keyword research for each of the two markets (in summary, two high-level keyword groups):

• Learning & Development
• Marketing & Brand

It is preferable that the partner use an appropriate tool, such as SEMrush or Moz (not Google’s Keyword Planner alone).

The research should begin with a set of keywords which the client has identified already (which we'll share on prior to project start), but expanded and the data extrapolated to uncover insight as to relevant keywords it may not have considered before.

As a global brand, the keyword findings should include global search volumes.

Deliverables:

• Spreadsheet containing data for each keyword group (x2 in total)

• Data to include (as a minimum, happy for additional data to be presented, if recommended):

o Keyword suggestions

o Monthly search volumes - split according to:
 Global (all web traffic)
 UK
 US
o CPC
 Global (all web traffic)
 UK
 US

o Competition
 Global (all web traffic)
 UK
 US

Example:

Modernist Lighting Global (all traffic)
Keyword Search volume CPC Competition
modernist lighting 4400 5.25 Low
modernist lights 4400 5.43 Low
modernist wall lights 3600 4.45 Low
modernist lighting fixtures 210 4.26 Low
vintage modernist lighting 0 3.45 Low
classic modernist lighting 0 4.15 Medium
corbett lighting modernist 0 1.84 Medium
modernist lighting store 0 1.44 Medium
french modernist lighting 0 3.23 Medium
modernist pendant lighting 0 0.37 Medium
modernist lighting reviews 0 0.77 Medium
modernist lighting designers 0 7.05 High
modernist outdoor lighting 0 7.3 High
modernist lighting uk 0 14.77 High
modernist pendant lights 0 6.58 High
modernist ceiling lights 0 5.65 High


Timescales:

Delivery of keyword research by Friday 13th July 2018.


Laura Ward