Personal Brand & Content Strategist – Finance & Property

## About the project

I'm a UK mortgage adviser looking for a **Personal Brand & Content Strategist** to help me build and launch a personality-led brand around mortgages, property, money and real-life financial conversations.

I'm currently at the very beginning, with lots of ideas but I want an experienced strategist to help me refine them, challenge what won't work and turn them into a clear strategy.

### The vision

I don't want to create another traditional, overly corporate mortgage adviser page.

I want the content to be **entertaining, conversational, opinionated and sometimes provocative**, while still maintaining the credibility and professionalism required within financial services.

I want to create short-form videos using strong questions and hooks around topics such as:

* Home ownership
* Renting vs buying
* First-time buyers
* Council/social housing
* Relationships and money
* Buying with a partner
* Generational wealth
* Property and financial decisions
* Mortgage misconceptions

Some content will deliberately encourage debate and discussion, but the objective isn't controversy for the sake of it. The content should lead into **facts, education, practical solutions and genuine conversations about money and housing**.

Longer term, I'd like to develop this into Lives, interviews and potentially a personality-led financial talk/audit show where people discuss their finances, housing situations and financial decisions.

There is also a commercial objective. As the audience grows, I'd like the brand to generate mortgage enquiries and eventually create opportunities for relevant partnerships and sponsorships.

## What I need

Initially, I'm looking for **one intensive strategy day/session**.

I want us to work together on:

* My positioning and what will differentiate me
* Target audience
* Brand personality and tone of voice
* How provocative/opinionated the content should be
* Clear boundaries around topics and messaging
* 3–5 strong repeatable content series
* Content pillars
* Short-form video concepts and hooks
* TikTok, Instagram and YouTube Shorts strategy
* Turning engagement into community and enquiries
* How the short-form strategy could eventually develop into Lives and longer-form content
* A practical 30–90 day launch plan

Because I work within regulated financial services, the strategy also needs to account for professional and compliance considerations.

### Who I'm looking for

I'd particularly like to work with someone who understands **personal brands, creators, presenters, experts or personality-led content**.

You don't necessarily need to specialise in mortgages or financial services.

I'm more interested in finding someone who understands **why people stop scrolling, why they comment, how personalities become recognisable brands and how an audience can eventually become a business**.

I'd like someone who is comfortable challenging my ideas rather than simply agreeing with everything I suggest.

### Initial engagement

This is initially a **one-day strategy project** rather than a long-term contract.

If we work well together, I'd like to potentially book another strategy session several weeks later once I've started publishing and we have real performance data to analyse.

When applying, please include examples of personal/creator brands you've worked with, what you would aim to accomplish during our strategy day, your rate for the session, and any initial thoughts on how you would approach this type of brand.