Marketing Vice Director

We are looking for a Vice Marketing Director
Our company has an existing website that needs a complete redesign. We currently do not have an established presence on social media, nor an integrated digital marketing strategy. The person we are seeking will not be expected to execute every task personally, but will be responsible for finding, managing, and coordinating external specialists or agencies to achieve the following goals:

Key Responsibilities:
Website Redesign Coordination
– Identify and manage external web agencies or freelancers
– Oversee the creation of a modern, functional, and conversion-oriented B2B website

Social Media Strategy & Management
– Define a clear and coherent strategy for platforms like LinkedIn, YouTube, and Instagram
– Activate and coordinate an external team for content creation and community management

Creation of Forums and Online Communities
– Develop and launch digital environments (forums, discussion groups) to foster B2B engagement, using external partners

Email Campaigns with Performance-Based Payment Models
– Find and coordinate external providers for email marketing campaigns where we pay only upon receiving qualified leads or contacts
– Monitor results and optimize for ROI

Lead Generation and Targeted Bulk Emailing
– Supervise lead generation and bulk outreach, ensuring relevance and quality (via external freelancers or platforms)

SEO / SEM / Social & Google Advertising
– Manage external resources for search engine optimization, paid advertising on Google, and paid social campaigns

Ideal Candidate Profile:
Proven experience in coordinating digital B2B marketing projects

Strong ability to identify, hire, and manage external freelancers or agencies

Hands-on approach with a focus on execution, timelines, and performance

Solid project management skills

Understanding of international B2B marketing, ideally in sourcing, manufacturing, retail, or import/export sectors

Fluent in English (other languages are a plus)