Marketing Research

Researching 6 segments: Streaming (Audio/Video), Consumer Tech and Mobile Apps, eLearning, Digital Health and Wellness, Digital Publishing, Financial, Legal and Insurance.

Company level:
Company name
Website
Segment / industry
Company size
Org structure / Number of employees (this will help us gauge contact mapping capabilities)
Social links (LI/Twitter/LI) This will help with our sales playbook)
Pricing - details on pricing
Tech Stack - What CSM they use, Any of our partners (share partner list) - again this will help us with our sales playbook
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Research by Segment:
Location (identify areas with a high number of companies where we can host in-person events - verify employees are in locations)
Total number of companies that meet the criteria within the segment
Number of MM vs ENT (does this affect/determine the channels and ABM motion)

Criteria summary:
Within chosen segments
DTC ONLY
50M+ ARR
Paid subscriptions only
Active subscription - live paid subscriptions
Location: North America, Northern Europe (English speaking regions only)