Market Research | Ear Plugs | Research and write product descriptions

Please visit this link for correctly formatted and up to date document https://docs.google.com/document/d/1cJagLRlEKEar-Navd7CxcwbksxSPiZ4MGIcLHXZxV1o/edit

As a demo I'll be asking candidates to do the research and product descriptions for one product.

Establish Target Market
What do most people buy ear plugs for? Name the three main reasons
i.e. Ear Plugs for Sleeping


Product Description
Write a product description for each of the below products. In your description target two of the established target markets. You can write it so it has a primary and secondary target, but don’t use words like “Primary Market” or “Secondary Market”, just write the description so it addresses both markets. Balance product descriptions so you have 3 products primarily addressing each established target market.

Howard Leight Max Lite Ear Plugs
Howard Leight Max Ear Plugs
Howard Leight Laser Lite foam ear plugs
Moldex Contours
Moldex Spark Ear Plugs
Moldex Pura Fit Ear Plug
3M EAR Soft FX Ear Plugs
3M EAR Soft Neons Ear Plugs
3M EAR Foam 1100 Ear Plugs
3M EAR Classic Ear Plugs

Short Description (minimum 3 sentences, maximum 7)

Long Description (Paragraph or two, do not use the exact sentences from short description)

Technical Specs (minimum 5)

i.e. SNR/NNR (Signal Noise Ratio) 38
i.e. Hypoallergenic Foam