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Launch of new gadget for a motor vehicle

  • Posted:
  • Proposals: 13
  • Remote
  • #4343519
  • Expired
Anjola O.Elizabeth C.Solve Via TechHarnek S.Mony B. + 8 others have already sent a proposal.
  • 4

Description

Experience Level: Expert
Im wanting someone to help design a marketing strategy to develop sales for an electronic product using social media platforms. I designed the product myself and went out to China for development last year. However to my dismay a version of the product has been launched by someone over there. However , their adverts are awful so im wanting to capitalise on the back of this by launching my own adverts and i was wanting someone's expertise in the best way to piggy back on this .

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Clarification Board Ask a Question

  • Pawan S.

    Thank you for sharing the details about your electronic product and your vision for a social media-driven marketing strategy. To help you capitalize on the current market situation and outpace competitors, I’d like to clarify a few key points:

    Target Audience: Could you provide more details about your ideal customer profile? For example, are you targeting tech enthusiasts, specific demographics, or businesses?

    Unique Selling Points (USPs): What sets your product apart from the version already launched in the market? Are there specific features, quality improvements, or branding elements we should highlight in the campaign?

    Competitor Analysis: You mentioned that the competitor’s adverts are underwhelming. Are there specific aspects of their strategy (e.g., messaging, visuals, or platforms) that you believe we should avoid or improve upon?

    Timeline: what is your desired timeline for launching the ads?

    Social Media Platforms: Are there any particular platforms (e.g., Instagram, Facebook, LinkedIn, TikTok) you’d like to prioritize, or should we propose a platform strategy based on your target audience?

    By understanding these details, we can craft a tailored marketing strategy that not only piggybacks on the competitor’s launch but also positions your product as the superior choice in the market.

    Looking forward to your response so we can move forward with a winning plan.